Digital Marketing Manager

Overview

Drive growth via AI-optimized SEO, paid ads, and compliant content for real estate investments.

Key Responsibilities

• ai optimization
• seo strategy
• paid advertising
• wordpress management
• analytics reporting
• audience strategy

Tasks

As the Digital Marketing Manager, you will drive growth through consideration and decision stages via SEO, AI-powered optimization, paid advertising, and compliant content for private real estate investments. This role requires marketing high-consideration products with extended sales cycles (weeks/months) and significant investment minimums. -Funnel Optimization: Build AI-enhanced nurture sequences, comparison guides, decision tools that convert prospects to investors -AI Optimization & Emerging Tech: Optimize content for AI search engines and answer engines (ChatGPT, Perplexity, Claude, Gemini); leverage AI tools for content creation, personalization, and audience insights; stay current on AI/ML applications in marketing; implement AI-powered search experiences and recommendations -Hands-on execution in platforms -Hands-on campaign management in Meta, Google, and TikTok ad platforms -WordPress Management: Publish/optimize content, manage plugins, implement on-page SEO -Analytics & Reporting: Pull together performance reports across channels and long attribution windows; use AI tools for data analysis and insights -Content Development: Write compliant copy, work with writers on educational content, use AI tools to enhance content quality and efficiency, ensure regulatory compliance (no past performance guarantees, no over-promising, no false claims) -SEO Strategy: Lead organic strategy, keyword research for traditional and AI search, technical SEO implementation, and content optimization across search paradigms -Paid Advertising: Manage campaigns in Meta Ads Manager, Google Ads, and TikTok—campaign setup, optimization, and performance reporting -Audience Strategy: Develop buyer personas using AI-driven insights, keyword strategies, and content frameworks -New Product Marketing: Own strategy and execution for new investment products as they launch

Requirements

• wordpress
• ga4
• seo tools
• hubspot
• chatgpt
• html/css

What You Bring

Please note that at present, legal eligibility to work in Canada is a prerequisite for this role. These are not tests of intelligence or experience, they simply help us understand how you work best. -Forward-thinking: Stays ahead of AI search trends and adapts strategy accordingly -Agility: Pivot quickly based on market conditions, sales feedback, AI trends, and performance data -At least 2 years marketing high-consideration products ($10K+ investments, 30+ day sales cycles) in: -Strong SEO track record with organic growth results -Demonstrated experience optimizing for AI search and leveraging AI tools in marketing workflows -Exceptional writing—clear, persuasive, compliant -WordPress proficiency (content management, page builders, SEO plugins) -Preferred: A/B testing tools, data visualization, attribution tools, interactive content platforms, AI-powered personalization tools, predictive analytics -Strategic thinking with tactical execution -Data-driven decision making -A Cognitive Assessment (12-minute timed) to measure learning and problem-solving abilities. -B2B SaaS (5+ figure contracts) -AI-fluent: Comfortable leveraging AI tools for content, optimization, and insights -Compliance-conscious (financial services regulations) -3+ years digital marketing with measurable growth results -Required: GA4, Google Tag Manager, Search Console, SEO tools (Ahrefs/SEMrush/Moz), Meta/Google/TikTok Ads, WordPress, CRM (HubSpot/Salesforce), email marketing platforms, AI content and optimization tools (ChatGPT, Claude, Jasper, Perplexity, or similar), basic HTML/CSS -A Behavioural Assessment (5–10 minutes, untimed) to understand your work and communication style.

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Benefits

We’re an equal opportunity employer committed to building a diverse, inclusive, and accessible workplace where everyone feels valued and supported. If you need accommodation during the hiring process, please let us know. We’re happy to help. -Real estate investments or financial services

About Equiton Inc

-They manage both investments and day-to-day resident experiences, winning awards for resident satisfaction. -The company focuses on mid-rise condo developments, multi-residential rental communities, and commercial income properties. -Equiton Developments is known for thoughtfully designed, livable condos in vibrant neighborhoods, expanding from GTA into Edmonton and Niagara. -In-house teams handle acquisitions, capital improvements, and ongoing property management to maximize value and returns.

Sector Specialisms

Interview Process

-complete predictive index behavioural assessment via provided link. -complete predictive index cognitive assessment (12‑minute timed test).