Sr. Campaign Manager

Overview

Drive ABM strategies to target accounts, create campaigns, and boost engagement.

Key Responsibilities

• performance analytics
• campaign execution
• stakeholder reporting
• account targeting
• personalization
• event experience

Tasks

-Actively track and analyze the effectiveness of ABM initiatives, and optimize as needed. -Develop & execute scalable campaigns that allow us to drive engagement within our priority segments. -Communicate ABM program performance and status of top accounts to key stakeholders and leadership. -Define a cadence of 1:1 and 1:few campaigns that move accounts through the sales funnel at a faster rate. -Research & craft personalized programming tailored to individual accounts, leveraging persona pain points and challenges. -Identify and prioritize target accounts using a data-driven approach, in partnership with Sales, to support their outbound strategy and overall business objectives. -Create a connected, customer-first experience at regional and national events to promote awareness and drive demand.

Requirements

• salesforce
• project mgmt
• b2b saas
• abm
• 5+ years
• detail‑oriented

What You Bring

-Commitment to travel to regional and/or national events. -Experience working at a B2B technology company, preferably SaaS. -Deep understanding of marketing channels and tactics to leverage in account-based initiatives. -5+ years of experience in field marketing or marketing. -Someone with strong attention to detail to ensure everything we create for top accounts is of the highest quality and maintains brand standards. -A strong partner who can collaborate cross-functionally, manage by influence, and hold their own in discussions with senior leaders. -Experience with Salesforce, Mindtickle, or similar tools. -Experience using Project management tools to keep projects on track and ensure they are completed on time. -A self-starter who can initiate and complete new projects, measure the impact, and scale as necessary.

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Benefits

-A flexible mindset. You may need to pivot when a top account needs attention or a new opportunity comes up that aligns with our key business outcomes.

About Appfolio

-Founded in 2006 by Klaus Schauser and Jon Walker, AppFolio emerged to simplify property management through centralized cloud software. -Its flagship product, AppFolio Property Manager, integrates accounting, leasing, marketing, maintenance, and reporting into one platform. -In 2012 it acquired MyCase, later divesting it in 2020 to refocus solely on real estate solutions. -AppFolio has expanded via acquisitions like RentLinx, WegoWise and Dynasty Marketplace to enhance listing presence, analytics, and AI capabilities. -Typical customers range from small landlords to large portfolios, covering single-family, multifamily, commercial, student housing, and community associations. -Its Stack™ Marketplace enables seamless third-party integrations tailored to unique workflows. -In 2024 it introduced Realm-X, a generative AI assistant that automates tasks like report generation, messaging, and maintenance coordination. -Known for rapid feature rollout, mobile-first investor tools, and embedded AI, it stands out in real-time property and investment management.

Sector Specialisms