Marketing Manager

Overview

Strategic planner overseeing marketing programs, budgets, research, and promotions.

Key Responsibilities

• marketing planning
• market research
• website management
• promotional execution
• budget management
• reporting

Tasks

-Create and establish strategic marketing plans to achieve company objectives for products and services -Plans, promotes, and executes department meetings and community and goodwill events; participates in division sales meetings -Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness -Develops and executes marketing programs to achieve stated objectives regarding revenue, profitability and market share -Plans and conducts market research to identify opportunities for increased sales -Participate and provide input to product development initiatives; create new product, enhancements to current product, introducing new home features. -Develop and maintain Corporate Sales and Marketing Policy and Procedures -Reviews analysis of marketing surveys on current and new product concepts in order to recommend future product development -Negotiates contract terms and communicates with outside agencies and suppliers -Plan and oversee execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage -Provide web site management -Generate and monitor department budget -Manage model decorating processes and maintain furniture inventory -Establish and maintain consistent corporate image throughout product lines, promotional materials, and events -Oversees customer database and approves the use of internal and external distributions (e.g. thank you notes) -Provides post-event reports, analysis and regular status reports on sales and marketing programs -Manages development, production, and distribution of promotional and collateral materials to support marketing programs

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About Drb Homes

-Drives growth through both organic expansion and strategic acquisitions like Biscayne Homes and Brightland. -Operates in over 17 metro markets along the East Coast, spanning active adult and luxury segments. -Offers more than 250 home designs across active adult and luxury segments. -Typical projects include master‑planned communities, luxury developments in Florida. -Known for tailoring floor plans and delivering high‑grade finishes underpinned by decades of craftsmanship.

Sector Specialisms