Senior Marketing Executive - EH47001

Overview

Manage end-to-end multi-channel email and SMS campaigns for a financial services firm.

Key Responsibilities

• ab testing
• email automation
• audience segmentation
• campaign performance
• data analysis
• crm alignment

Tasks

As Senior Marketing Executive you will be fully hands-on, responsible for creating, building, and delivering campaigns across New Business and Conversion from start to finish. This includes writing copy, building emails and SMS, configuring automations, segmenting audiences, liaising with design, and monitoring performance. You will be fully accountability for end-to-end campaign delivery, ensuring all activity drives measurable business results. -Ensure CRM activity is aligned with business goals, working closely with Brand, Sales, Data and IT teams -Analyse and report on campaign results, tracking KPIs and delivering actionable insights for continuous improvement -Collaborate with design and brand teams to produce assets that align with brand guidelines and campaign objectives -Continuous optimisation through AB testing: you will be expected to develop and own testing roadmaps, implement structured AB tests across campaigns, analyse results and apply insights to continually improve targeting, messaging and customer journeys -Hands-on creation: write campaign copy, configure emails and SMS, set up automations and build audience segments -End-to-end ownership of multi-channel campaigns: plan, build and deliver email and SMS campaigns that drive Quote Completion, New Business and Newsletter engagement -Represent CRM in wider projects, ensuring campaigns meet business needs and are delivered to the highest standard -Launch, monitor and refine campaigns on an ongoing basis, proactively identifying opportunities to improve performance

Requirements

• campaign execution
• crm
• 2+ years
• tableau
• xtremepush
• analytical

What You Bring

If you are living in Ireland and hold a VALID WORK PERMIT, we would love to hear from you, if however, you do not hold a valid work permit unfortunately we will not be in a position to assist you with your job search. -Strong hands-on experience in campaign execution: copywriting, segmentation, automation setup, creative liaison, testing, deployment and post-campaign analysis -Proactive, commercially minded and confident in taking full ownership of campaigns end-to-end -Analytical mindset with the ability to translate campaign data into actionable insights for optimisation -Minimum 2 years’ experience in CRM, with proven ability to independently plan, build and execute campaigns across email and SMS -Comfortable using Tableau or Power BI reports to read data, interpret trends and derive actionable insights to present to the CRM Manager (report building is not required) -Experience using Xtremepush or similar CRM platforms is highly desirable -Excellent written and verbal communication skills, able to work cross-functionally and provide clear feedback -Highly organised, detail-oriented and able to manage multiple campaigns simultaneously -Strong understanding of CRM systems, customer journeys and data-led marketing

People Also Searched For

Benefits

-Mostly remote – few days into Sandyford office per month -Annual 20 - 24 days -Mobile phone plan -Salary €40-50k -10% Bonus -Great staff sports & social events.

About Osborne - Recruitment Consultancy

-Founded with a mission to connect talented individuals with leading organizations. -Specializing in recruitment for industries ranging from industrial to energy sectors. -Focused on matching the right talent with the right roles to foster business growth. -Expertise spans multiple sectors including infrastructure, utilities, and transport. -Recognized for providing high-quality recruitment services that drive client success. -Recognized for a personalized approach to recruitment, placing people at the heart of every decision.

Sector Specialisms

Visa Sponsorship

-must have a valid work permit; the company will not provide visa sponsorship.