Product Marketing Specialist

Overview

Plan and execute go-to-market strategies, product launches and marketing for utility solutions.

Key Responsibilities

• campaign management
• lead management
• performance analysis
• content creation
• reporting
• launch planning

Tasks

-Track GTM progress for identified products and solutions launches -Work with corporate marketing team and the product marketing and product line management team to ensure related marketing activities and programs are executed in a timely and effective manner. -Provide feedback on GTM strategy and tactics -Participate in and provide regular input regarding responsibility area (i.e. product group) to Itron's strategic marketing planning process. -Report out on GTM progress for each identified product/solution -Provide continual tracking, analysis and reporting of product-group specific marketing efforts. -Draw on and utilize corporate marketing resources, as needed, to plan, oversee, develop, execute, track and be accountable for assigned product-group based marketing campaigns and related activities. -Execute marketing campaigns, manage leads, and analyze performance that leverages behavioral interest profiling to drive new client acquisition and sales revenue -Continually improve and enable teams through training and awareness campaigns -The responsibilities include content marketing, including writing collateral and promotions with internal and external partners, i.e., write blogs, whitepapers, website copy and other documents. -Ensure commercial offer is complete including artifacts and GTM training -Provide relevant campaign content to the corporate marketing calendar. -Drive product positioning within market and with customers -Support product management and sales with go-to-market (GTM) plans. Guide product managers through the stages of Itron’s GTM plan, ensuring they are including elements such as value proposition, market segmentation, competitive analysis, commercial model, pricing, delivery model, etc. -Provide process improvement support for GTM governance cross business units -Identify, plan, and provide budgetary requirements for product-group related marketing needs and activities. -Support build out of the GTM launch plan (activities and timing) -Develop marketing plan to support lines of business targets and goals in collaboration with product management and Itron sales teams.

Requirements

• mba
• bachelor's
• 5+ years
• utility
• leadership
• product marketing

What You Bring

-Strong writing skills and verbal communication. -Ability to work independently and organize unstructured information. -Bachelor's degree in marketing is preferred. -Previous experience in product development or product marketing. -Excellent leadership, teamwork, and people skills. -Strong presentation skills. -Strong organizational skills. -Prior experience in the utility industry is strongly preferred. -Overall work experience of 5+ years in marketing and/or marketing communications. -Ability to manage multiple tasks and work towards long-term goals. -Masters in Business Administration, or relevant degree.

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About Itron, Inc.

-Began as a measurement-device provider and evolved into a smart-infrastructure innovator. -Delivers smart meters, communications networks, software, and analytics for energy and water utilities. -Typical projects include deploying AMI networks, grid-edge intelligence, distributed energy resource management, and smart streetlights. -Provides acoustic sensors for highway projects and smart-streetlight moisture monitoring in major cities.

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