Marketing Administrator

Overview

Plan, create and evaluate digital marketing & fundraising campaigns for a UK charity.

Key Responsibilities

• campaign management
• content creation
• email automation
• data analytics
• crm management
• performance reporting

Tasks

-Plan, deliver and evaluate fundraising campaigns, including appeals, donor journeys, social media fundraising, and community giving. -Collaborate with colleagues across all teams to create informed narrative and ensure consistency in messaging and visual identity. -Produce engaging, emotionally resonant content that is tailored to different audiences and channels. -Coordinate campaign creative across email, website, social media and advertising platforms. -Provide digital support for cross-organisational campaigns and fundraising initiatives. -Work closely with the wider Income Generation, Brand, and Policy teams to embed income generation across the organisation's fundraising strategy. Working closely with the Frontline Service Team to understand beneficiary need and the charity's delivery models. -Build and optimise email supporter journeys using CRM and email tools (e.g. Donorfy, Mailchimp). -Track supporter engagement using Google Analytics and CRM data, feeding insights into campaign development. -To supervise the work of any fundraising volunteers and provide them with appropriate advice and guidance. -Develop and test different formats and approaches to increase supporter conversion and retention. -Coordinate fundraising content for the website, ensuring pages are user-friendly, up to date and optimised for conversion. -Provide regular financial and performance reports on fundraising activities. -Ensure all supporter data is handled securely and in line with GDPR and the organisation's internal policies. -Travel occasionally across the UK and Ireland as required.

Requirements

• canva
• photoshop
• google ads
• ppc
• google analytics
• salesforce

What You Bring

-Experience writing persuasive content for a range of digital formats and audiences -An understanding of design tools such as Canva, Adobe Photoshop, Illustrator, or similar, plus Microsoft Office -Experience tailoring content for underrepresented or hard-to-reach audiences -Strong knowledge of digital platforms including email marketing, paid social, and Google Ads -At least a year's demonstrable experience of developing and delivering marketing campaigns with demonstrable results -Experience in the charity sector, ideally with digital fundraising, campaigning or community engagement -Experience creating or managing Pay Per Click (PPC) campaigns (e.g. Google Ad Grants) -Confidence using Google Analytics and CRM/DRM platforms (e.g. Donorfy, Raiser's Edge, Salesforce)

People Also Searched For

About Mcs Group Consultancy

-Grew from a small start‑up into a global recruitment partner, expanding across the UK, Ireland, US and Europe. -Handles a diverse portfolio of projects—from sourcing top IT talent to engineering and finance specialists for multinational firms. -Focuses on technical & engineering, IT & digital, accountancy & financial services, sales & marketing, and HR & legal sectors. -Operates a boutique, founder‑led model that adapts to client needs with agility and deep industry insight. -Delivers tailored recruitment solutions for sectors like software development, engineering, finance and corporate services. -Known for a reputation built on personalized service, hands‑on leadership and a willingness to tackle tough talent challenges. -Unusual for a recruitment firm, it maintains a strong ethical stance, often directly mentoring candidates and clients alike. -Regularly pioneers new recruitment approaches, blending traditional headhunting with consultative strategy and regional expertise. -Continues to carve a niche by balancing ambitious growth with a personalised, relationship‑driven approach.

Sector Specialisms