Product Marketing & Business development Emergency Lighting

Overview

Drive product marketing and business development for Emergency Lighting in Saudi Arabia.

Key Responsibilities

• sales tracking
• product marketing
• value proposition
• business development
• marketing campaigns
• channel expansion

Tasks

-Supporting sales performance, monitoring key performance indicators, and ensuring accurate tracking of leads, opportunities, and specifications in SFDC. -Owning and executing the product marketing strategy for the EML portfolio in Saudi Arabia, defining value propositions, positioning, and competitive differentiation in alignment with the global strategy; and driving business development initiatives with key consultants, contractors, and end users to generate sustainable growth in specification and project pipelines. -Implementing marketing and promotional activities, including seminars, trainings, and campaigns, to enhance brand awareness and market penetration. -Identifying and developing new market opportunities, expanding channel coverage, and ensuring ABB’s solutions are specified in major projects across the Kingdom.

Requirements

• electrical engineering
• salesforce
• ms office
• 5 years
• product marketing
• business development

What You Bring

-Degree in Electrical or Electronics Engineering, and skilled in using Salesforce (SFDC) and MS Office tools for opportunity management and reporting. -You have minimum 5 years of experience in Product Marketing, Business Development, or Specification Sales within the Building Solutions, Emergency Lighting, or Electrical Industry, with a proven ability to develop and execute product marketing and business development strategies that deliver measurable growth. -Strong knowledge of consultant and contractor ecosystems in Saudi Arabia and experience managing relationships with large accounts and government entities, along with excellent communication and presentation skills in English and Arabic.

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About Abb

-A global technology leader with a rich history of innovation. -Focuses on electrification, automation, robotics, and digitalization for global industries. -Delivers solutions to improve productivity, energy efficiency, and sustainability. -A key player in sectors like utilities, transportation, manufacturing, and infrastructure. -Notable projects include electrification of rail networks, automation in factories, and energy-efficient grid solutions. -Continues to lead in integrating cutting-edge technologies, combining the digital and physical worlds.

Sector Specialisms