Sr Customer Insights Analyst

Overview

Conduct and manage customer insights research to guide strategy.

Key Responsibilities

• market research
• vendor management
• customer insights
• statistical assessment
• research projects
• business planning

Tasks

-Participate in teams to identify courses of action consistent with research findings and implement approved action plans. -Support the customer insights needs of internal clients and manage their expectations. -Selects and manages market research and data mining vendors and consultants. (10%) -Support business planning teams with statistically sound existing and emerging market assessments, providing the foundation for sales planning and goal targets. Effectively satisfy client ad hoc requests for specific customer information needs. (10%) -Directs and conducts research projects and customer assessments and draws strategic and tactical insights as they relate to the company. Provides timely and actionable research findings to line/functional managers. (45%) -Works with the company's various lines of business to assess opportunities to enhance the customer relationship with the company. (10%) -Oversee and direct the activities of market research consultants consistent with contractual requirements. -Works with the company's business areas to assess their needs for customer information and structures projects to achieve these specific goals. Assists line/functional managers in the interpretation of research findings. (25%) -Support the information needs of numerous company departments to facilitate decision-making.

Requirements

• statistical software
• microsoft office
• master's degree
• bachelor's degree
• industry experience
• communication

What You Bring

-Technical Knowledge: Understands the fundamentals of customer insights, marketing research and market analysis. Applies systematic approach to work. Computer literate in Microsoft Office Suite of products. Working knowledge of statistical software packages. -Communication Skills: Ability to translate research, customer insights and data analysis findings into coherent conclusions and actionable recommendations. Good oral and written communication skills. -Extensive knowledge of the industry (5-10 years experience) and emerging energy markets. Experience in customer value analysis and customer information management systems. -Analytical Abilities: Proven ability to manage and conduct research, extrapolate and integrate data, extract insights and draw conclusions, and provide clear, concise reports. Proven ability to apply findings to both strategic and tactical marketing plans. -Master's degree in Business Administration, Market Research or Marketing. -Education: Bachelor's degree required in customer insights, market research, marketing, statistics, economics, psychology or computer science or in lieu of degree, 6-9 years of relevant business experience. -Experience: 4-7 years in customer insights, marketing research, customer relationship management, knowledge management and new business opportunity analyses.

People Also Searched For

Benefits

-Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave and bonding/primary caregiver leave or parental leave -Annual Bonus for eligible positions: 15% -Life and disability insurance -401(k) match and annual company contribution -Referral bonus program -Employee Assistance Program and resources for mental and emotional support -Annual salary will vary based on a candidate’s skills, qualifications, experience, and other factors: $91,200.00/Yr. – $125,400.00/Yr. -Medical, dental and vision insurance -Wellbeing programs such as tuition reimbursement, adoption and surrogacy assistance and fitness reimbursement

About Exelon

-Exelon operates as America's largest regulated energy delivery company, formed from the merger of two century-old utilities in 2000. -It focuses on modernizing infrastructure and enhancing grid resilience through continuous investment. -The company's portfolio includes major utilities such as ComEd, BGE, PECO, Pepco, and others, covering vast transmission and distribution systems. -In 2022, Exelon spun off its power generation arm while maintaining full ownership of its transmission and distribution networks. -Exelon’s strategic initiatives often influence the mid-Atlantic and Midwest energy markets, shaping the regional energy landscape.

Sector Specialisms