Product Marketing Specialist

Description

• Develop clear and compelling product messaging and positioning that highlights key value drivers and resonates with target audiences.
• Partner with communication teams to produce digital marketing collateral, including web content, social media posts, video storyboards, and email campaigns.
• Stay current with energy industry developments to ensure all marketing content reflects Viridien’s technological leadership and market positioning.
• Create sales enablement tools such as brochures, case studies, and product sheets to help commercial teams communicate product benefits effectively.
• Monitor and analyze campaign performance with guidance from the Digital Marketing team, using data-driven insights to refine messaging and improve marketing outcomes.
• Support the creation of integrated marketing campaigns to drive awareness, engagement, and demand.
• Collaborate cross-functionally with the Creative Services, Media Relations, and Internal Communications teams to ensure brand alignment and storytelling consistency.
• Conduct market research to understand customer needs, industry trends, and competitor offerings to identify differentiation opportunities.

Requirements

• Familiarity with SEO and content optimization strategies.
• Exposure to global marketing and cross-cultural communications.
• Proven ability to translate complex technical information into clear, engaging, and value-based messaging.
• Collaborative mindset and strong interpersonal communication skills.
• Demonstrated self-starter with a proactive approach and a strong customer service orientation.
• Solid understanding of the energy industry’s digitalization, decarbonization, and data-driven innovation trends.
• Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Bachelor’s degree in Science (Geoscience preferred), Marketing, Business, or a related field.
• Familiarity with product marketing best practices, sales enablement, and customer journey mapping.
• Strong copywriting and storytelling skills across digital and print formats.
• Background in technical or scientific communications within energy, sustainability, or digital transformation sectors.
• 5+ years of experience in B2B product marketing, ideally within the energy, geoscience, or technology sectors.
• Experience with marketing automation and analytics platforms such as HubSpot, Salesforce, or Google Analytics.
• Experience developing thought leadership and content marketing initiatives.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance