Develop clear and compelling product messaging and positioning that highlights key value drivers and resonates with target audiences.
Partner with communication teams to produce digital marketing collateral, including web content, social media posts, video storyboards, and email campaigns.
Stay current with energy industry developments to ensure all marketing content reflects Viridien’s technological leadership and market positioning.
Create sales enablement tools such as brochures, case studies, and product sheets to help commercial teams communicate product benefits effectively.
Monitor and analyze campaign performance with guidance from the Digital Marketing team, using data-driven insights to refine messaging and improve marketing outcomes.
Support the creation of integrated marketing campaigns to drive awareness, engagement, and demand.
Collaborate cross-functionally with the Creative Services, Media Relations, and Internal Communications teams to ensure brand alignment and storytelling consistency.
Conduct market research to understand customer needs, industry trends, and competitor offerings to identify differentiation opportunities.
Requirements
seo
hubspot
salesforce
google analytics
bachelor's
project management
Familiarity with SEO and content optimization strategies.
Exposure to global marketing and cross-cultural communications.
Proven ability to translate complex technical information into clear, engaging, and value-based messaging.
Collaborative mindset and strong interpersonal communication skills.
Demonstrated self-starter with a proactive approach and a strong customer service orientation.
Solid understanding of the energy industry’s digitalization, decarbonization, and data-driven innovation trends.
Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
Bachelor’s degree in Science (Geoscience preferred), Marketing, Business, or a related field.
Familiarity with product marketing best practices, sales enablement, and customer journey mapping.
Strong copywriting and storytelling skills across digital and print formats.
Background in technical or scientific communications within energy, sustainability, or digital transformation sectors.
5+ years of experience in B2B product marketing, ideally within the energy, geoscience, or technology sectors.
Experience with marketing automation and analytics platforms such as HubSpot, Salesforce, or Google Analytics.
Experience developing thought leadership and content marketing initiatives.
Benefits
Information not given or found
Training + Development
Information not given or found
Interview process
first round of interviews (feedback provided).
potential further interview rounds for selected candidates.