Senior Manager – Onsite

Overview

Lead UX strategy and performance optimization for MAFR retail mobile apps

Key Responsibilities

• ux strategy
• performance optimization
• a/b testing
• kpi monitoring
• conversion optimization
• user research

Tasks

The role holder will work within a cross-functional team to ensure that the app is not only striking and intuitive but also high-performing and personalized-from homepage carousels to deep category navigation and checkout flows. The Senior Manager - Onsite will be responsible for executing the strategy behind the look and feel, user journeys, and performance optimization of our mobile app experience. This role is a pivotal position that sits between product, growth, commercial and customer experience. -Lead the UX strategy that will define the app & web experiences across all Majid Al Futtaim Retail markets. -Manage performance optimization of key app modules—especially homepage and product discovery carousels—using A/B testing, analytics, and experimentation platforms. -Monitor app KPIs including engagement, bounce rate, load time, and conversion, and drive initiatives to improve them. -Champion customer-centric thinking using behavioral data, customer feedback, and UX research. -Provide inputs on training needs and coordinate with the HC department to ensure facilitation of training requirements. -Ensure the effectiveness of sale campaigns, promotional activities, and onsite merchandise customer experience enhancements. -Provide inputs for the development of annual manpower plan. -Provide mentorship for the purpose of developing a continuous talent pipeline for key roles. -Achieve Home Page Conversion Rate target, as well as Banner CTR, Banner CTT and orders through banners targets. -Improve app NPS across iOS and Android journeys in all territories -Assist in implementation of the performance management process by setting objectives, monitoring performance, and provide constructive feedback and provide inputs to senior management. -Conduct market analysis to tailor strategies that cater to local nuances and consumer behaviors. -Collaborate closely with design to ensure consistency in visual identity, brand tone, and interaction design. -Oversee the management of substantial marketing budgets, ensuring optimal allocation and ROI across all digital channels and merchandise marketing and partnership activities. -Achieve Order, AOV and GMV Target. -Ensure the implementation of MAFR’s corporate policies and relevant procedure. -Develop and implement on the job-training for the team. -Define and evolve the app UX strategy, ensuring that journeys are intuitive, accessible, and conversion optimized. -Serve as the primary point of contact for onsite merchandise marketing initiatives.

Requirements

• ios
• android
• firebase
• ga4
• optimizely
• a/b testing

What You Bring

-7–10+ years of experience in product management, UX, or mobile app leadership roles—preferably in ecommerce, marketplaces, or consumer tech -App Architecture Familiarity; understanding of native mobile development (iOS/Android frameworks, performance bottlenecks); familiarity with front-end/mobile component structures (e.g., how carousels, banners, navigation modules are built) -Bachelor’s degree in Marketing, Ecommerce or similar relevant field -Data-driven mindset with comfort in analyzing user behavior and running A/B tests to inform decisions. -Experience in strategic budget management for paid search campaigns, optimizing resources for maximum return on investment -Stakeholder alignment and business goal translation; experience working with growth, content, and commercial teams -Comfort with product analytics, KPIs, and funnel metrics (CTR, CVR, bounce rate, DAU/MAU, etc.) -Experience interpreting user data and behavioural insights to guide strategy -Own the end-to-end mobile app experience: from landing to purchase, across iOS and Android platforms across all our Majid Al Futtaim Retail markets. -Experience working with app performance metrics, personalization engines, and experimentation tools (e.g., Firebase, GA4, Optimizely). -Knowledge of app performance metrics (load time, responsiveness, cache strategies, lazy loading); awareness of image optimization, asset delivery, and API efficiency -Deep understanding of mobile UX principles and customer behaviour; knowledge of best practices for product discovery (e.g., carousels, search, filters) -Strong grasp of platform-specific nuances (iOS vs Android); understanding of mobile app store constraints and opportunities -Feature prioritization & roadmap planning; app journey mapping and flow optimization -Strong understanding of UX principles, mobile design systems, and customer journey mapping. -Experience using experimentation platforms (A/B testing, multivariate testing); familiarity with A/B testing platforms (e.g., Optimizely, Firebase Remote Config, etc.); understanding how personalization engines work (rules-based vs ML-based content delivery) -Strong communication, bridging the gap between technical and non-technical stakeholders -A clearly defined and scalable experience framework used consistently across all territories. -Familiarity with user intent, friction points, and conversion tactics -Familiarity with the MENA market is a strong plus (language, culture, mobile behavior patterns) -Understanding of ecommerce funnels, from homepage to checkout -Proficient in Web and App Analytics -Proficient in Reporting and data visualization tools -High attention to detail -Familiarity with design systems and component libraries; ability to critique and guide UI/UX work (even if not a designer)

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About Majid Al Futtaim

-Created from a vision to redefine shopping and leisure in the Middle East, this group evolved from a single founder's idea into a cross-continental leader. -It drives growth through major retail and community hubs like shopping malls, hotels, and mixed-use developments. -Features exclusive franchises and key projects such as Carrefour hypermarkets, VOX cinemas, Ski Dubai, iFly Dubai, and the iconic Mall of the Emirates. -Operates a leisure division that introduces unique attractions like indoor skiing, skydiving, waterparks, and flagship stores for LEGO and American Girl. -Known for impressive achievements, including the region's largest indoor ski floor, the first corporate green sukuk in the Middle East, and a multi-screen IMAX and 4DX cinema flagship.

Sector Specialisms