Marketing Analytics Specialist

Overview

Build analytics framework, dashboards, and insights to optimize marketing and user acquisition.

Key Responsibilities

• data modeling
• dashboards
• analytics framework
• data collection
• cohort analysis
• a/b testing

Tasks

-Develop and maintain data models & dashboards to organize and visualize marketing data, providing actionable insights to stakeholders. -Define, develop and implement the technical foundation and analytics framework for Marketing and Publishing initiatives, including stakeholder collaboration, process optimization, and data strategy alignment. -Provide guidance, mentorship, and training to junior analysts, fostering a culture of data-driven decision-making and continuous improvement. -Collaborate with cross-functional teams to define data requirements, objectives, and key performance indicators (KPIs) for user acquisition campaigns, app store or broader publishing strategies . -Collaborate with the Marketing Operations team to create and implement data collection strategies for capturing key marketing data from sources like digital ad platforms, e-commerce, marketing automation, product, and other external platforms. -Stay informed about industry trends, best practices, and emerging technologies in marketing analytics and user acquisition, incorporating new techniques and tools as appropriate. -Conduct in-depth analysis of user acquisition campaigns, including cohort analysis, attribution modeling, and A/B testing, to identify trends, patterns, and opportunities for optimization.

Requirements

• domo
• sql
• python
• looker
• marketing analytics
• project management

What You Bring

-Excellent communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels of the organization. -Skilled in customizing Domo cards and dashboards to meet specific stakeholder needs and reporting requirements. -High proficiency in statistical analysis (help designing A/B tests and analyze performance to assess marketing campaign effectiveness) -Comprehend and possess the capability to perform data modeling for predicting and analyzing Lifetime Value (LTV). -2-3 years proven experience in marketing analytics, with a focus on customer acquisition in B2B and B2C industries. -High proficiency in data visualization tools like Domo, Saleforce, or Looker, demonstrating the capability to craft engaging and insightful dashboards and reports. -Adept at identifying trends, patterns, and anomalies in marketing data through visual exploration. -Deep understanding of digital marketing channels, performance metrics, and attribution models, with a track record of optimizing user acquisition campaigns for maximum ROI. -Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar platforms. -Proven experience in mentoring and guiding analysts -Proficient in developing visually compelling and insightful dashboards and scorecards within Domo to track key marketing performance indicators (KPIs). -Familiarity with data governance and ensuring data accuracy and consistency within Domo dashboards. -Ability to translate complex marketing data into easily understandable and actionable insights through data visualization best practices. -Strong project management skills and ability to manage multiple priorities and deadlines in a fast-paced environment.

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About Trimble Inc.

-Offers integrated solutions across construction, agriculture, and transportation. -Cutting-edge technology streamlines workflows and improves efficiency. -Provides both hardware and software solutions, focusing on automation, geospatial data, and real-time analytics. -Notable projects include smart city infrastructure, autonomous vehicles, and precision farming systems. -Played a key role in developing GPS technology and transforming resource management. -Solutions help achieve higher productivity, safety, and sustainability.

Sector Specialisms