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Director of Marketing

Colliers

The Role

Overview

Lead brand strategy, communications, and marketing for multiple companies.

Key Responsibilities

  • team leadership
  • content creation
  • property branding
  • stakeholder collaboration
  • marketing strategy
  • brand management

Tasks

-Team Management: Build, mentor, and lead a high-performing marketing team, fostering collaboration and professional growth -Content Development: Develop messaging frameworks, tone of voice, and content for web, campaigns, and marketing collateral to reinforce brand identity and engagement -Property Marketing: Oversee the development of custom property marketing suites including property brand development, messaging, website marketing and print collateral -Collaboration: Partner with internal stakeholders and clients to understand objectives, develop marketing strategies, and deliver high quality marketing content -Real Estate Strategy Alignment: Provide strategic marketing leadership with a focus on real estate, guiding presentations, research, and market positioning to support business growth -Strategic Leadership: Own overall marketing strategy, platform and team leadership to ensure alignment with business objectives and growth goals for the family of companies -Cross-Department Leadership: Collaborate with marketing, research, property management, and brokerage teams to ensure alignment of goals and integrated execution across all functions -Brand Leadership: Lead the development and management of brand architecture, positioning, and messaging across all company brands, while acting as the primary strategist for brand-related initiatives to ensure consistency, differentiation, and market relevance for the family of companies and the properties represented

Requirements

  • adobe
  • crm
  • ms office
  • brand strategy
  • bachelor's
  • 8+ yrs

What You Bring

-Familiarity and knowledge of CRM, digital marketing platforms, analytics tools and content development best practices -Expertise in brand strategy, architecture and positioning -Empathy: Prioritizing emotional intelligence to foster trust -Industry Knowledge: Experience in B2B marketing; professional services industry experience, specifically real estate, is a plus -Microsoft Office: Advanced knowledge with MS Office Suite (Word, PowerPoint, Excel) -Tools & Technology: Experience or familiarity with the tools below or similar tools -Experience: 8+ years of marketing and brand management experience, including team management for +4 years -Ability to mentor and lead a market leading marketing team -Education: Bachelor's degree in marketing, communications, or related field -Experience simultaneously managing multiple brands and brand stories -Organizational Agility: Drive adaptability within the marketing team, thriving in a fast-paced environment, embracing change, and ensuring teams operate effectively -Exceptional communication and presentation skills for internal and external stakeholders -Design Software: Highly proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator)

Benefits

-401(k) participation starting with your first paycheck -Company-paid life insurance -Short-term and long-term disability coverage -Flexible spending plan -Dental and vision coverage -Generous Paid Time Off (PTO) and paid company holidays -Educational assistance -Three medical plan options

The Company

About Colliers

-A global leader in real estate and infrastructure, evolving from regional roots. -Diversifies services across real estate, engineering, and investment management. -Handles high-value transactions and manages large-scale infrastructure projects. -Offers comprehensive advisory and consulting services globally.

Sector Specialisms

Industrial

Energy

Infrastructure

Buildings

Residential

Commercial

Water Resources

Heavy Civil

Marine

Transport

Utilities

Solar

Wind

Nuclear

Government