Product Marketing Manager

Overview

Lead B2B product marketing and sales enablement for AI-driven data analytics solutions.

Key Responsibilities

• market segmentation
• buyer personas
• value proposition
• product messaging
• sales playbooks
• battlecards

Tasks

-In conjunction with product and the wider go-to-market team, using market segmentation to position products for each customer group. Create buyer personas and messaging to aid strategic selling. -Using insights across markets, clients, competitors and prospects, formulate value-driven customer propositions and product use cases, feeding back what resonates. -Work with product teams to understand roadmaps and create compelling value proposition messaging to be used in marketing programmes and sales tools. As the marketing lead in Go-to-market and Portfolio planning meetings, share product strategies with program marketing teams. -As part of the go-to-market team, own positioning and messaging according to customer segmentation to enable effective communications throughout the full lifecycle of products, including launch, updates, and sunset to achieve agreed commercial goals. -Develop sales enablement tools including product playbooks, competitor battlecards and sales decks. Work with marketing, content and creative teams to create a range of assets with business outcomes led messaging.

Requirements

• stakeholder management
• product marketing
• b2b marketing
• storytelling
• results focus
• organizational skills

What You Bring

-A relationship-builder who can effectively manage stakeholders -Confident to challenge constructively and stay focused on value -Focused on results with strong organisational skills -Experienced in product marketing roles -Fully versed in managing the product lifecycle from a product marketing perspective -An expert in business-to-business product marketing -An excellent communicator and excels at storytelling

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Benefits

-We have a hybrid working environment and the successful applicant is expected to work from the office at least 2 days per week to foster good working relationships and contribute to our culture. This may be subject to change in the future. -Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones.

About Wood Mackenzie

-Pivoted in 1973 to pioneering energy research with its first oil report. -Over five decades evolved into a global consultancy powering decisions in energy, chemicals, metals, mining and renewables. -Its Lens platform spans power, hydrogen, carbon, LNG, maritime and more—turning vast datasets into strategic foresight. -Typical projects include asset valuation, project economics, supply‑chain intelligence and portfolio optimization. -With 30+ offices and a presence across energy value chains, it guides governments, producers and financial institutions. -Stands out by integrating legacy upstream expertise with cutting‑edge analytics across renewables and transition fuels. -Notable for weaving real‑time vessel tracking and carbon insights alongside decades‑deep commodity research.

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