Marketing Manager

Overview

Drive lead generation and traffic through analysis, strategy, and community marketing.

Key Responsibilities

• marketing plan
• market data
• budget management
• lead engagement
• demographic analysis
• asset creation

Tasks

-Develops and executes a community specific marketing plan for leads, walk-ins and Realtors in order to drive qualified leads and traffic to all communities. -Provides market data and insight into land purchase opportunities. -Participating member of the division leadership team, adopting the company’s core principles, attitudes, and beliefs -Develops and oversees annual marketing budget including invoice management, providing monthly feedback to finance as necessary for forecast updates. -Manages the New Home Information Manager(s),(handles online lead engagement) working together to develop strategies for one-one communication with lead and walk-ins to create engaging online content for beazer.com and social media outlets, and to achieve sales goals all while in pursuit of an excellent customer experience. -Analyzes lead, walk-in, buyer, and market demographics to consistently determine best-fit targets for direct marketing outreach and community action plans. -Ensures that the production of all division and community forward-facing elements, including collateral and signage, adhere to brand standards. -Helps instill a fun culture, adopting humor, teamwork, and openness to drive positive team member engagement -Tracks results for all marketing initiatives, analyzing what worked and what did not work in order to increase efficiencies for the future -Plays an integral role in the Division’s competitive market analysis, sharing data, strategy, and tactical ideas. -Creates produced assets including email, direct mail, social media, and minimal advertising, employing a template-based design program and marketing automation tool for production needs. -Coordinates communications between communities, division(s), region, and corporate, including data analytics, strategy recommendations, and providing necessary reports. -Partners with sales management to develop best-fit incentives, offers, and strategies for achieving sales goals.

Requirements

• marketing degree
• 3 years
• microsoft office
• leadership
• communication
• problem solving

What You Bring

-Demonstrates self-confidence, grit and a growth mindset, with the ability to be adaptable and problem solve in high pressure situations -Minimum of a bachelor’s degree in Marketing or a related field. -Strong leadership skills including managing team members, high accountability, influencing other department heads or upper management, and ability to build trust within the team -Ability to successfully prioritize and manage multiple tasks simultaneously, delegating where necessary -Proficiency with Microsoft Office (PowerPoint, Word and Excel). -Presence at occasional evening or weekend events may be required. -Frequent visitation of communities and the competition (~20% weekly). -Minimum 3 years of related marketing experience. -Ability to spearhead analytical, strategic, and tactical elements, both independently and as part of a team -Typical office environment (minimum 40% weekly). -Experience in sales and marketing environment within Real Estate is preferred. -Acts with urgency, requiring exceptional organizational and time management skills and a focus on details. -Occasional travel to the corporate office in ATL is required (annually). -Strong communication skills, both written and oral

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Benefits

-Optional work from home (up to 40% weekly), requiring professional set up including high speed Internet, privacy, and suitable workspace

About Beazer Homes

-Specializes in energy-efficient homes designed to cater to various family needs and lifestyles. -Builds across multiple U.S. states, with a focus on providing affordable and sustainable housing options. -Offers a variety of home styles, including single-family and townhomes, each tailored to meet modern demands. -Creates communities that integrate well with their surroundings and provide lasting value. -Recognized for its commitment to customer satisfaction and the quality of its builds. -Continues to evolve, staying at the forefront of innovation in home design and construction.

Sector Specialisms