Trade Show Manager

Overview

Lead trade show strategy, execution, and channel marketing to drive leads and brand awareness.

Key Responsibilities

• online store
• event logistics
• visual merchandising
• sales enablement
• project management
• lead generation

Tasks

-Develop channel-specific training and communication plan for Zurn Elkay’s sales rep agencies and channel partners to optimize customer engagement with stocking and merchandising conversion opportunities -Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems -Oversee the management of the Zurn Elkay Gear online store, overseeing all branded clothing and promotional items for the company, including our merchandising vendor relationship -Provide directional leadership on managing exhibit vendors, executing trade show plans, and coordinating the travel, transportation, logistics, and other key elements of each event as needed -Increase the visibility of our products through the development of visual merchandising, marketing collateral, and sales support tools including event merchandising, procurement & management of vendors -Lead the strategy and management for key trade shows and internal events reflective of Zurn Elkay’s sales and marketing goals that create a consistent and positive experience -Work closely with Marketing team to support ongoing priorities, including internal communication process, product presentations, trade shows, research, and competitive intelligence -Develop and manage the strategic go-to-market channel and communication plans in support of product launches to ensure successful commercialization -Oversee the development, management, and distribution of Rep communications and sales enablement tools -Develop and maintain multiple action plans or projects simultaneously utilizing project management skills and working to deliver projects on time and within cost -Serve as the liaison and communication conduit between Reps and Zurn Elkay’s Marketing teams -Create and execute strategic marketing plans for Trade Shows to drive channel engagement and product awareness in alignment with company growth goals -Travel an estimated 15-25% to channel partner locations, trade shows and events -Develop sales and marketing promotional strategies that achieve a measurable increase in brand awareness and incremental sales with key customer accounts -Deliver Sales Qualified Leads via in-person engagement at Trade Shows & Events

Requirements

• financial analysis
• bachelor’s degree
• 5+ years
• trade shows
• problem solving
• customer relationships

What You Bring

-Ability to perform financial analysis to drive maximum ROI of channel marketing promotions and events -Ability to work in a variety of environments, including office, warehouse, convention, hotel, conference center and on-site as required -Ability to advise and implement business brand strategies, positioning and guidelines to provide consistent messaging and brand standards for trade shows and events -Bachelor’s Degree in Business, Marketing, Communication, or related field -Ability to communicate effectively by developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences -Ability to effectively organize work, prioritize and manage time effectively within a team in a fast-paced environment with minimal supervision and ever-changing tasks -Ability to apply knowledge of business and the marketplace to advance the organization’s goals -5+ years of trade show exhibit experience with proven track record of improving ROI in regard to increased number of leads, qualified leads, and sales funnel contribution -Problem solving skills and results-driven approach -Demonstrated ability to build strong customer relationships and deliver customer-centric solutions -Ability to act independently while collaborating with a variety of internal and external teams -Ability and willingness to handle, carry, lift or transport show material, supplies and products as needed and ability to move within multiple locations while planning or on-site

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Benefits

-Matching 401(k) Contribution -12 Paid Holidays -Annual Bonus Eligibility -Health Savings Account -Up to 3 weeks starting Vacation (may increase with tenure) -Employee Stock Purchase Plan – purchase company stock at a discount! -Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance -Competitive Salary -Matching Gift Program -Educational Reimbursement

About Zurn Elkay Water Solutions

-Headquartered in Milwaukee, weaving product portfolios from sensor-based faucets and filtered bottle fillers into turnkey building solutions. -Financially backed as a pure-play water business, publicly traded on NYSE: ZWS, focused on doubling scale and maximizing opportunities. -Typical projects include outfitting hospitals with hygienic flushing systems, schools with lead-reducing hydration stations, and commercial campuses with low-flow plumbing. -Specialized in water safety, quality, hygiene, flow control, and conservation across healthcare, education, municipal, industrial, residential, and government sectors. -Offers a suite of branded solutions, including Zurn, Elkay, Hadrian partitions, and World Dryer hand dryers, showcasing vertical integration from toilets to hand-drying.

Sector Specialisms