Senior Product Manager

Overview

Lead product innovation, market positioning, and growth for construction materials.

Key Responsibilities

• product lifecycle
• competitor analysis
• portfolio analysis
• document control
• npd development
• strategy development

Tasks

-Oversee the full product lifecycle, from concept to launch and phase-out, ensuring alignment with business objectives. -Can assess and analyse competitor portfolios and propositions to determine future positioning? -Analyse sector trends, competitor portfolios, and system performance to identify opportunities for growth. -Work with Technical, Marketing, and customer-facing teams to ensure accurate product literature, effective campaigns, and market recognition. -Analyse portfolio performance by customer, sector, and KPIs, managing pricing, margins, and promotional activities. -Conduct annual range reviews, develop go-to-market strategies, and manage product imports to achieve portfolio goals. -Maintain robust document control in line with CCPI principles. -Develop category and product strategies aligned with business goals, market intelligence, and customer feedback. -Build customer frameworks to identify unmet needs and opportunities, leveraging insights to justify NPD and portfolio enhancements. -Prepare regular reports for senior management, highlighting achievements, challenges, and opportunities. -Influence change, build relationships, and network confidently. -Drive new product development (NPD) and product extensions to meet market demands and sustainable revenue targets.

Requirements

• crm
• google analytics
• product strategy
• data analysis
• integrated marketing
• cim marketing

What You Bring

We are looking for an experienced Senior Product Manager to lead product innovation, shape market positioning, and drive business growth. This role involves leveraging market trends, customer insights, and system performance data to craft impactful strategies that align with Knauf’s overarching business objectives. -Have you successfully applied the above skills in a technical and highly regulated industry? -Competent user of CRM systems (e.g., Salesforce) and digital tools (LinkedIn, Campaign Manager, Google Analytics, email platforms). -Have you used insights and job outcomes from varying customer types to develop a category/product strategy aligned with business goals and ambitions? -Data interpretation, budget management, ROI calculation experience. -Experience in integrated marketing campaigns (construction, manufacturing, or B2B preferred). -CIM Marketing or business qualification. -Experience working with sales, product, and specification teams; strong project management and communication skills.

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Benefits

Knauf stands for opportunity. We know that opportunity looks different to each person and we are proud that we see opportunity in everyone. This exciting role within the Marketing Department could be the perfect opportunity for you to build a unique career, in a values-led culture with a clear purpose of making tomorrow a home for all of us. This is a full-time role, working 37.5 hours per week. We’re a flexible employer, offering the opportunity to work from home & our Sittingbourne office. -A competitive salary + package -7% employer pension contribution. -Level 3 Westfield Cashplan Healthcare. -Three paid days leave for community, charitable, or voluntary commitments. -Cycle to Work Scheme and Tech Scheme -Access to a Reward & Benefits platform. -Income Protection -Access to Employee Assistance Program (legal or medical advice). -Life Assurance (x 4 times your basic salary).

About Knauf Uk & Ireland

-Rooted in gypsum, the company has grown from a single plant to a regional manufacturing powerhouse. -Produces plasterboard, plaster, flooring, renders, metal sections, and insulation. -UK expansion includes a Newport board plant and a Dublin showroom and training hub. -Typical projects range from high-performance acoustic walls in schools and hospitals to large-scale residential and commercial developments. -Specializes in residential, commercial, industrial, and infrastructure sectors, offering tailored materials and systems. -Newport plant uses sea transport for gypsum, reducing road haulage and integrating green power and recycling.

Sector Specialisms