Director of Planning and Analytics - Marketing

Overview

Manage marketing planning, forecasting, budget alignment across 40+ branches to maximize ROI.

Key Responsibilities

• forecast modelling
• budget planning
• data analysis
• team training
• stakeholder liaison
• strategy collaboration

Tasks

-Train and develop Divisional Marketing Managers to effectively manage branch-level marketing budgets with the goal of achieving the sales target at the lowest possible marketing cost. -Develop data-driven forecasts to accurately predict the appointment and sales volumes expected from the marketing plan utilizing historical performance data. -Serve as the primary interface between Marketing and FP&A and supports the Marketing team and through creating and managing the marketing forecast models. -Utilize historical marketing performance data to develop long-term budget plans and forecasts to showcase spend and appointments per day by product vertical at each branch location. Take necessary action to add or reduce spend levels for different marketing sources to ensure that spend remains close to the budget and on track to achieve the company appointment targets. -Collaborate with senior level marketing leaders on the overall marketing strategy and approach to determine budget plans and performance expectations.

Requirements

• excel
• databricks
• power bi
• bachelors
• 5+ years
• ai/ml

What You Bring

-Proven experience developing and executing efficiency improvement plans to streamline the marketing budgeting and target-setting process through automations. Previous experience utilizing AI and ML in performance modeling and forecasting, preferred -Bachelors Degree, required. -Advanced proficiency in Excel, required. To note, this role will require significant analysis and data structuring using Excel. -Advanced proficiency with data analysis and performance forecast modeling using analytics platforms such as Databricks and Power BI, required. -5+ years of experience with forecasting and modeling for performance based marketing.

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Benefits

-401(k) Retirement Plan with company match -Employee Referral Program -Employee Discount Program -Paid holidays and paid time off (PTO) -Paid training and unlimited professional growth potential -HSA plan with company match -Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)

About West Shore Home

-Began as a small local remodeler and expanded nationwide. -Uses a tech-driven platform with iPad design tools and streamlined scheduling. -Most projects like window, door, or bath upgrades are completed in a single day. -Growth is supported by multiple corporate campuses and regional hubs, including a western headquarters in Texas. -Serves over a million homeowners across the U.S. -Focuses on delivering bathroom remodels, window replacements, and door installations. -Integrates distribution, office, and hands-on training in its facilities for seamless nationwide service.

Sector Specialisms

Visa Sponsorship

-no visa sponsorship; applicants must be authorized to work in the u.s.

Security Clearance

-pre-employment background check and drug screening required.