Commercial Manager

Overview

Drive stand and sponsorship sales, manage accounts and team for a leading UK event.

Key Responsibilities

• sales leadership
• pipeline development
• revenue targets
• performance analysis
• client acquisition
• team coaching

Tasks

As Commercial Manager, you will lead the strategic growth of stand revenue and sponsorship for one of the UK’s leading events, driving both new business and account development. You’ll work on high-value sponsorships, experiential partnerships, and brand activations that elevate the event’s commercial performance and market presence. A key focus will be delivering and exceeding revenue targets through proactive sales leadership, client acquisition, and effective team management. Working alongside the Commercial Director and collaborating closely with event, marketing, content, and operations teams, you’ll ensure every partnership is delivered to the highest standard, from first conversation through to on-site execution. -Create compelling, tailored proposals that meet client objectives while enhancing the event’s overall offering. -Lead by example on major accounts, managing negotiations and closing strategic, high-value deals. -Develop and maintain a strong pipeline of exhibitors, sponsors, and partners across relevant industry sectors. -Drive stand and sponsorship sales to achieve and exceed revenue targets. -Collaborate with creative, content, and features teams to design immersive brand activations that deliver measurable impact. -Produce insightful post-event reports with recommendations to support future growth. -Lead, coach, and inspire your team to achieve their goals and develop their skills. -Analyse performance metrics and market trends to refine commercial strategy, pricing, and floorplans. -Represent the event at industry functions to build relationships, generate leads, and stay ahead of emerging trends. -Work with marketing and operations teams to ensure smooth delivery and exceptional client satisfaction.

Requirements

• sales
• leadership
• revenue growth
• client management
• commercial awareness
• communication

What You Bring

-Excellent sales skills, from prospecting to close, with the confidence to pitch at senior level -A collaborative approach, with the ability to lead, mentor, and inspire your team -Demonstrable experience growing revenues across complex, large-scale events -Experience in creating tailored, results-driven proposals -Experience managing high-value clients and building long-term relationships -Commercial awareness and the ability to identify and shape new opportunities -A proven track record in senior exhibition and/or sponsorship sales roles -Strong written and verbal communication skills

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Benefits

OTE: £20,000 - £25,000 (uncapped) Basic Salary: £55,000 - £60,000 (depending on experience)

About House Recruiting

-Began as a HR recruitment specialist and grew through consultative, site-integrated work. -Blends recruitment, employer branding, and marketing consultancy to create a unique approach. -Operates from WeWork or client sites across London and Surrey, adapting to diverse industries and locations. -Provides permanent and contract placements for roles like HR, finance, IT support, legal support, business support, PA/secretary. -Specializes in property, estate agency, media, exhibition & events, marketing operations, sales, and administrative functions. -Guides firms through redundancy with job-search training and assists internal teams with careers page and process reviews.

Sector Specialisms