Marketing Content Specialist

Overview

Handles graphic design, website/SEO, email funnels, Amazon ops, social media, and swag.

Key Responsibilities

• website management
• seo audits
• email automation
• social media
• ppc ads
• content creation

Tasks

o Plan and schedule content posts (1-2 times per week) across relevant social media platforms. o Manage and optimize five company websites using SEMrush for SEO, site audits, and keyword tracking. o Maintain an organized library of marketing collateral and fulfill literature requests for sales teams and customers. o Build, schedule, and manage email campaigns for two companies, ensuring proper audience segmentation and automation. o Engage with followers, respond to inquiries, and monitor social media analytics for performance insights. o Coordinate pre- and post-show marketing efforts, including lead follow-ups. o Oversee daily tasks such as updating product listings, managing customer reviews, and monitoring inventory. o Track usage and distribute swag items as needed for tradeshows, sales promotions, and corporate initiatives. o Ensure brand consistency across all creative assets. o Create and edit marketing materials, website graphics, social media visuals, and product images as needed. o Assist with Amazon advertising (PPC campaigns) and troubleshooting listing issues. o Source, order, and maintain inventory of company-branded merchandise for events, employee engagement, and promotional campaigns. o Collaborate with internal teams or external developers for major site changes. o Monitor and analyze campaign performance, making data-driven adjustments to improve engagement and conversion. o Implement website updates, including product listings, blog posts, and landing pages. o Assist with event planning, booth setup logistics, and marketing collateral for tradeshows.

Requirements

• hootsuite
• amazon
• ppc
• mailchimp
• semrush
• adobe

What You Bring

Strong organizational skills and ability to multitask across different marketing functions. Experience in social media content creation and scheduling tools (Meta Business Suite, Hootsuite, etc.). Experience with Amazon Seller Central and basic PPC campaign management. Familiarity with email marketing platforms (Mailchimp, Klaviyo, HubSpot, etc.). Experience with SEMrush and website content management systems (WordPress, Shopify, etc.). Associates or Bachelor's Degree in Marketing or Related Field Required. Certificate or Training in Graphic Design or Similar preferred. Excellent written and verbal communication skills. Proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.).

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Benefits

COMPANY BENEFITS -Competitive wages and earned commission -401(k) with Company match -Life Insurance -Health Insurance -Vision Insurance -Paid Vacations, Holidays & Personal Days -Dental Insurance

About Amtraco, Inc.

-Founded with a mission to bring precision, expertise, and leadership to construction projects. -A company whose portfolio spans sectors from industrial to commercial, with a focus on complex infrastructure projects. -Known for managing high-value, multi-faceted projects with speed and quality. -Offers a full range of services, including project management, engineering, and construction. -Excels in delivering large-scale, multi-discipline projects on time and within budget. -With a rich history of successful projects, it has become a trusted partner in both public and private sectors. -Demonstrates a unique capability to work on intricate water resources and utilities projects. -Expertise extends to civil construction, including heavy civil and transportation infrastructure. -Known for managing large teams and often sought after for its capability to scale operations quickly.

Sector Specialisms