Marketing Manager

Overview

Lead and execute marketing strategies for regional home developments.

Key Responsibilities

• creative collateral
• data analysis
• digital optimisation
• media planning
• budget monitoring
• crm communications

Tasks

-Develop and manage creative collateral required for online and offline marketing -Undertake rigorous data analysis across marketing channels, Google Analytics and CRM to assess the effectiveness of the marketing strategy in its delivery to support the sales pipeline. Utilise the findings to inform next steps and ongoing optimisation. -Responsible for the coordination of the entire fit out and launching of development sales outlets in line with company guidelines with external designers and installers. -Monitor advertising budgets as well as media production costs ensuring budget is spent efficiently whilst reporting to Sales Management as required. -Manage effective marketing communications to the CRM database -Manage overall relationship with all appointed external marketing agencies -Engage with the central communications team in the collation of news content to be used across multiple channels -Recommend and execute the marketing strategy aligned to the budget as approved by the Sales and Marketing Director, and control expenditure within agreed budget limits -Manage the optimisation of digital content (media, websites and portals) aligned to central best practice guidance. -Plan and implement media strategies ensuring targets are achieved. -Ensure all relevant stakeholders are informed of key departmental developments. -Overall responsibility for marketing as part of the development set-up meetings, site launches, and new property releases. -Monitor competitor sales and marketing activities via field contacts and recommend appropriate activity to maximise opportunities and minimise threats.

Requirements

• marketing degree
• marketing manager
• creative
• decision-making
• budget control
• communication

What You Bring

-Confidence to ‘sell’ ideas -Willing to work extra to meet deadlines as and when the business needs require it -HND/HNC or Degree in Marketing, or equivalent -Decision making/problem solving/multi-tasking skills -Good organisational and planning skills -Creative thinker -Good business sense and budget control understanding -Clear communication of agreed marketing policies and plans to regional sales management and sales teams in areas of advertising, sales promotion and publicity. -Excellent spoken and written communication skills -Previous experience as a Marketing Manager within Development preferable -Ability to work well as part of a team and independently -Previous experience as a Marketing Manager -Ability to work under pressure, and accept criticism of work -Keen eye for detail

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Benefits

We value in-person collaboration and team culture, but we’re also committed to supporting flexible working where possible. We encourage you to raise any specific requirements during the interview process so we can explore how this could be accommodated. -Share save and share incentive schemes -Salary sacrifice car scheme available to all employees -Life assurance at 4 x your annual salary -Private medical insurance, with employee paid cover -Competitive pension scheme through salary sacrifice -Up to 33 days annual leave plus bank holidays increasing to up to 39 days with service -Employee rewards portal with many more benefits… -Competitive basic salary and annual bonus -Company car, car allowance or travel allowance -Enhanced maternity, paternity and adoption leave (remove if FTC) -2 Volunteering days per annum

About Vistry Group

-Launched following the merger of Bovis Homes and Galliford Try’s housing arm in January 2020. -Operates three retail brands—Bovis Homes, Linden Homes, Countryside Homes—and a B2B Partnerships arm. -Known for timber-frame manufacturing via Vistry Works, boosting quality, speed, and carbon performance. -Typical projects include mixed-tenure neighbourhoods with schools, parks, orchards, and community facilities. -Completed major schemes like Meridian Water regeneration and Countryside Partnerships integration in 2022.

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