
Fargo - Regional Event Marketing Manager
Leaf Home
The Role
Overview
Lead regional event marketing team, drive lead generation and manage budgets.
Key Responsibilities
- lead generation
- event planning
- team management
- metrics reporting
- budget management
- material setup
Tasks
-Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow up -Apply active listening skills through the ability to comprehend information presented and respond thoughtfully. -Identify, schedule, and plan event calendar for team of Event Marketers and Managers in assigned region. -Collaborate with Leadership Team to grow brand presence within the local assigned region -Recruit, hire, train and develop District Event Marketing Managers and Event Marketers to create accountability through established Event Marketing goals and KPIs -Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads -Track and report event metrics to evaluate performance and ROI of events -Responsible for exceeding sales lead quotas based upon established KPIs -Responsibility for budgeting and staffing for identified local events -Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization -Travel within the assigned territory as needed -Manage event marketing material and equipment set up and tear down
Requirements
- microsoft office
- bachelor’s
- event marketing
- multi‑unit
- budgeting
- travel
What You Bring
-Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “today not tomorrow” mentality. -Excellent written and verbal communication skills -Occasional overnight travel required. -5 + years of experience of successful multi-unit management positions in direct-to-consumer industries -50% travel required. -Previous experience in home improvement event marketing -Strong planning and organizational skills, including attention to detail -Self-starter with ability to manage and develop others -Valid driver’s license with reliable transportation to/from assigned events -Ability to work evenings and/or weekends and pre-scheduled events -Bachelor’s Degree preferred, or equivalent combination of education, training, and experience. -Previous management position(s) in Direct-to-Consumer marketing -Experience in multi-unit management -Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status). -Detail-oriented and can focus on the task at hand, no matter how minute, by finding the most efficient and effective pathway to completion. -Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball”. -Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access). -Strong recruiting and training skills -Knowledge of current best practices and new strategies for event marketing -Experience with large scale budgeting and planning with proven track record of managing on a multi-unit or regional level-sales management experience a plus. -Ability to handle multiple priorities at one time -Experience in lead generation and/or experiential marketing
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The Company
About Leaf Home
-offering industry-leading products -With a focus on gutter protection, windows, and energy-efficient solutions, serves homeowners across the U.S. -specializes in creating products that enhance homes and protect them from weather-related damage -Typical projects involve installing seamless gutters, leaf guards, and energy-efficient windows, with an emphasis on long-lasting solutions -has expanded rapidly, growing from a small startup to a nationally recognized name in the home improvement industry -committed to making homeownership easier by providing innovative solutions backed by excellent customer service
Sector Specialisms
Gutter Protection
Bathroom Safety Upgrades
Stairlifts
Cabinet Refacing
Decking
Window Replacement
Door Replacement
Water Solutions
Safety Solutions
Home Enhancements
Visa Sponsorship
-must be authorized to work without visa sponsorship.
