Sr. Campaign Manager

Description

• Create a connected, customer-first experience at regional and national events to promote awareness and drive demand.
• Develop & execute scalable campaigns that allow us to drive engagement within our priority segments.
• Identify and prioritize target accounts using a data-driven approach, in partnership with Sales, to support their outbound strategy and overall business objectives.
• Communicate ABM program performance and status of top accounts to key stakeholders and leadership.
• Research & craft personalized programming tailored to individual accounts, leveraging persona pain points and challenges.
• Actively track and analyze the effectiveness of ABM initiatives, and optimize as needed.
• Define a cadence of 1:1 and 1:few campaigns that move accounts through the sales funnel at a faster rate.

Requirements

• Experience working at a B2B technology company, preferably SaaS.
• A self-starter who can initiate and complete new projects, measure the impact, and scale as necessary.
• Commitment to travel to regional and/or national events.
• Someone with strong attention to detail to ensure everything we create for top accounts is of the highest quality and maintains brand standards.
• 5+ years of experience in field marketing or marketing.
• Experience using Project management tools to keep projects on track and ensure they are completed on time.
• Experience with Salesforce, Mindtickle, or similar tools.
• Deep understanding of marketing channels and tactics to leverage in account-based initiatives.
• A strong partner who can collaborate cross-functionally, manage by influence, and hold their own in discussions with senior leaders.

Benefits

• A flexible mindset. You may need to pivot when a top account needs attention or a new opportunity comes up that aligns with our key business outcomes.

Training + Development

Interview process

Visa Sponsorship

Security clearance