Marketing Campaign Manager

Overview

Develop and execute B2B multi-channel campaigns for the social housing sector

Key Responsibilities

• stakeholder collaboration
• sales enablement
• campaign development
• calendar management
• performance measurement
• content creation

Tasks

-Partner with product and customer teams to communicate our unique value and technical expertise -Collaborate with sales on sales enablement materials and automated journeys that drive conversion -Develop and deliver multi-channel marketing campaigns that drive MQL and SQL generation -Manage the sector campaign calendar, ensuring projects are delivered on time and deliver tangible business results -Measure performance and share insights to continuously improve campaign effectiveness and ROI -Lead the creation of targeted content, from email campaigns and case studies to paid media, events, and video

Requirements

• lead generation
• social housing
• b2b marketing
• project management
• hubspot
• google analytics

What You Bring

-A solid understanding of integrated campaigns and lead generation. -Knowledge and/or experience of/in social housing would be beneficial. -Proven B2B full-mix marketing experience, ideally in energy, utilities, housing, construction, or other technical sectors. -Excellent communication and project management skills, able to balance creativity with commercial focus. -Experience with CRM and automation tools (e.g. HubSpot, Mailchimp, Dotdigital) and analytics platforms (e.g. Google Analytics). -A collaborative mindset, comfortable partnering with senior stakeholders and cross-functional teams.

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Benefits

-Sustainable Travel: Cycle to Work Scheme to help lower your carbon footprint while boosting your health and wellbeing. -Time Off: 25 days’ annual leave plus public holidays, increasing by one day each year after two years’ service, up to 30 days. -Health & Security: Private Health Insurance (after one year) and company pension. -Wellbeing Support: Free, confidential Employee Assistance Programme for you and your family. -Community Impact: Paid volunteering days and team events to connect, celebrate, and give back. -Dog-Friendly Offices: Some of our spaces, including HQ, welcome four-legged friends (#GroundSourceHeatPups). -Growth & Development: We’ll encourage your professional growth through meaningful work, collaboration, and opportunities to stretch your skills. -Flexible Working: Hybrid or office-based options to suit your lifestyle.

About Kensa

-The company designs and installs high-efficiency heat pump systems that reduce energy consumption and carbon footprints. -Their solutions have been deployed in a wide variety of projects, from residential homes to large commercial buildings and public sector installations. -Their heat pumps harness renewable energy from the ground, offering an environmentally friendly and cost-effective alternative to traditional heating systems. -Known for their commitment to sustainability, they have become a leader in the clean energy sector, transforming the way we heat our buildings. -Their innovations include district heating systems that provide affordable heating to entire communities. -They work closely with local authorities and housing associations to offer solutions for social housing and energy-efficient homes. -The company has expanded its expertise to include both domestic and large-scale commercial applications, with projects across the UK and beyond.

Sector Specialisms