Creative Marketing Director

Overview

Lead creative direction, brand strategy, and content production across all channels.

Key Responsibilities

• website design
• ux/ui
• design systems
• content calendar
• ai integration
• campaign planning

Tasks

-Lead the creative vision for Blue Heron’s digital presence, including website design, UX/UI enhancements, and campaign landing pages. -Work closely with all Sales and Marketing Operations (Revenue team) to align creative output with data insights, CRM workflows, and automation processes. -Execute internal communications tactics through PR Specialist. -Execute public relations strategy and guide the PR Specialist and PR Partner Agency to ensure media and communication is on brand. -Collaborate with internal and external production partners to manage the full lifecycle of creative content, from concept to execution. -Lead and mentor graphic designers, content producers, copywriters and other creative staff to deliver world-class design and storytelling. -Develop and maintain brand guidelines and messaging architecture ensuring consistency across all internal and external communications. -Implement creative best practices and design systems to enhance efficiency and quality. -Manage creative budgets, resources, and vendor relationships to maximize ROI and maintain high production standards. -Partner with executive leadership to craft narratives that enhance the company’s reputation and thought leadership presence. -Oversee organic social media strategy and ensure cohesive visual and narrative execution across all platforms. -Partner with executive leadership to ensure the brand’s creative direction supports business growth objectives. -Define project scope, priorities, and timelines, ensuring resources are effectively allocated to meet deadlines and objectives – from full campaigns to individual tasks. -Collaborate with internal stakeholders such as architectural and interior design teams to produce visuals and creative assets that communicate design intent and elevate client experiences. -Lead the development of the content calendar, integrating thought leadership, SEO/SEM strategy, and cross-channel storytelling. -Identify opportunities to streamline workflows and integrate new AI technologies to enhance creative output. -Implement quality control processes to ensure all creative work meets Blue Heron’s exacting standards of design and execution. -Oversee all campaign planning, develop communications calendar and content creation, including photo, video, and storytelling assets, ensuring alignment with brand vision and guidelines. -Partner with Sales teams to ensure all collateral supports strategic objectives and drives measurable results. -Ensure content performance is measured, analyzed, and optimized for engagement and brand impact. -Provide visionary leadership to the creative and content teams, fostering a culture of innovation, collaboration, and excellence. -Collaborate with Digital Marketing and PR teams on influencer and community engagement initiatives to grow brand awareness. -Elevate creative campaigns through strong conceptual thinking and storytelling that reflects Blue Heron’s design ethos. -Conduct brand audits and competitive analyses to strengthen differentiation and market positioning. -Direct the design and production of compelling marketing materials for both print and digital platforms (advertising, brochures, social, email, signage, and web). -Actively produce content as an individual contributor in addition to leading the team (hands on approach)

Requirements

• adobe suite
• wordpress
• ms office
• design degree
• 8+ years
• leadership

What You Bring

-Creative Thinking: The ability to think creatively and bring innovative design ideas to the table is crucial for this role. -Highly proficient in MS Office (especially PPT). -Bachelor’s or Associate degree in Graphic Design, Visual Design or Art Direction preferred. -At least 8+ years of experience managing designers’ workload, deadlines, and skills. -Team Collaboration: Effective collaboration with cross-functional teams, including architects and interior designers, is essential for cohesive project execution. -Prior experience in a leadership or managerial role, overseeing a design team and delivering successful design projects. -Deadline-oriented with solid organizational skills that enable quick turnaround times. -Problem-Solving: The capacity to creatively address design challenges and find solutions is critical for successful project execution. -Digital Experience & Social Media -Able to adapt to brand standards and understand the importance of a strong brand identity. -Highly proficient in Adobe Creative Suite (especially Photoshop, InDesign, Illustrator, Premiere Pro) and WordPress, Social Media Platforms. -Strong Leadership: Leadership skills are essential for guiding and inspiring a design team and providing clear direction. -Able to successfully work within a team structure. -Maintain proficiency in design and production tools (InDesign, Photoshop, Illustrator, PremierePro, WordPress, MS Office). -Effective Communication: Clear and concise communication is vital for conveying design concepts, providing feedback, and collaborating with teams.

People Also Searched For

Benefits

-Flexible professional with a can-do outlook who demonstrates mentorship with designers.

About Blue Heron

-Crafts stunning luxury homes, blending architectural innovation with natural beauty. -Focus on high-end custom designs ensures each project is unique and personalized. -Known for creating homes that are works of art, elevating modern living. -Combines cutting-edge technology, sustainable practices, and top-tier craftsmanship. -Renowned for transforming landscapes into luxurious retreats, with an emphasis on design and function.

Sector Specialisms