Brand Manager

Overview

Create and execute branding & activations for student housing communities.

Key Responsibilities

• brand materials
• activation toolkit
• graphic design
• performance tracking
• vendor management
• stakeholder calls

Tasks

-Create promotional and onsite branding materials that elevate each property’s unique identity -Translate brand concepts into standout visuals in the competitive student housing landscape -Track and report activation results to guide future decisions and highlight impact -Create activation toolkits, including signage packages and promotional materials -Ensure events are memorable and photo-friendly -Collaborate within a high-performing marketing team and jump in where needed to keep initiatives moving -Plan and execute onsite brand activations for new developments, grand openings, and major resident events -Support the development and implementation of brand guidelines across platforms and properties -Partner with development and marketing teams to concept, design, and launch brand identities for new communities -Explore and implement innovative marketing tactics and creative approaches -Manage vendor coordination, ensuring high-quality execution -Integrate leasing initiatives into events to support full-funnel results -Build strong relationships with campus leaders, student organizations, local businesses, and community partners -Bring thoughtful ideas to brainstorming sessions and confidently pitch concepts to leadership -Build brand guides that capture each community’s personality, voice, aesthetic, and visual direction -Stay current on design, branding, and experiential marketing trends, applying them in fresh, relevant ways -Track and measure the success of brand activations to refine future campaigns -Travel to properties to lead onsite branding installations and activations -Lead owner and partner calls, providing updates and showcasing progress -Maintain strong brand consistency across all creative work -Differentiate each property with creative, experience-driven touchpoints -Develop graphics for leasing campaigns, event promotion, campus ads, digital content, and more

Requirements

• student housing
• adobe creative
• team management
• event coordination
• 7+ years
• problem solving

What You Bring

-Student housing or multifamily experience strongly preferred -Strong design skills (Adobe Creative Suite or similar) -Experience managing a team -Proven experience in event coordination, brand activations, or experiential marketing -Willing to travel for onsite activations -7+ years of experience in marketing, branding, event management, or design -Creative problem-solver who thrives in small, collaborative teams -Comfortable diving into new challenges and rolling up your sleeves

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About University Partners

-Using a data-driven thematic acquisition strategy, it identifies markets and assets with upside others often overlook. -It operates as a vertically-integrated platform, combining acquisition, development, and management under one roof. -Their financial strength and capital partnerships enable swift deployment and outsized returns in the student housing sector. -Typical projects span ground-up developments and lease-ups to repositioned communities near major universities. -Specialists on the team oversee everything from asset selection and underwriting to lease-up supervision and community operations. -A standout: they offer in-house training across all levels, maintaining consistency and quality across every property. -Despite being lean in headcount, their entrepreneurial culture and strong track record fuel rapid growth and innovation.

Sector Specialisms