Director, Brand and Segment Marketing

Overview

Lead brand strategy, segmentation and data-driven marketing for LP Building Solutions

Key Responsibilities

• kpis
• brand architecture
• market research
• data analysis
• creative campaigns
• segment strategy

Tasks

-Champion a purpose-driven brand platform that reflects LP’s mission, values, and long-term growth objectives. -Establish KPIs and measurement frameworks to evaluate brand health, awareness, and perception. -Partner with analytics, sales, and product teams to align brand strategy with business outcomes and valuation growth. -Lead integrated communications strategy to build brand familiarity and preference among homeowners, contractors, and builders. -Identify and prioritize high-potential homeowner and contractor segments within the addressable market to drive outsized returns in the repair & remodel and offsite segments. -Provide marketing support on corporate programs, projects and strategic developments. -Define and evolve brand identities and activation strategies at national, regional, and local levels. -Ensure consistency and clarity across all touchpoints from digital to in-person experiences. -Utilize various forms of market, customer, and competitive data to augment current capabilities and deepen understanding of end-customer motivations and behaviors to further shape the brand and customer experience. -Lead the development of cohesive brand architecture and positioning strategy across LP Building Solutions, LP SmartSide, LP Builder Series, LP Expert Finish and other OBS Structural product brands. -Collaborate with internal and external partners to design compelling creative, messaging and campaigns focused on brand building and solution offerings that differentiate and win the value equation. -Translate insights into actionable marketing strategies and plans that drive engagement and conversion in prioritized markets. -Must react to short lead customer requests, including weekends. -Drive a culture of experimentation and continuous improvement using quantitative and qualitative data and research practices. -Develop and drive the segment growth strategies and inform innovation priorities based on market research, competitive analysis, and customer & consumer insights.

Requirements

• 15+ yrs
• mba
• analytical
• leadership
• brand strategy
• segmentation

What You Bring

-Proven experience driving marketing and brand innovation, as well as passion for consumer engagement, through emerging methodologies and technology. -Ability to effectively communicate within all levels of the organization. -Bachelor’s degree required, MBA preferred -Significant travel to customer locations required. -15+ years of experience in brand strategy, segment marketing, or related fields. -Proven track record of leading high-impact brand initiatives in B2C, B2BC and B2B environments. -Experience developing marketing strategies based on market segmentation -Strong analytical skills with experience in market research, segmentation, and performance measurement. -Demonstrated experience implementing and adhering to marketing KPI and ROI guidelines, including expert understanding of marketing metrics, consumer insights, market research, trends analysis, etc. -Exceptional communication and leadership skills with the ability to influence cross-functional teams. -Experience in building purpose-driven brands that resonate with diverse audiences. -Advanced analytical skills: ability to interpret and translate consumer data into actionable insights and strategies.

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Benefits

-Office environment, Hybrid

About Lp Building Solutions

-Products include OSB, siding, and engineered wood solutions used globally in construction. -Provides durable, high-performance materials for residential and commercial applications. -Supplies building products to homebuilders, commercial contractors, and industrial sectors. -Notable projects include multi-family complexes, large commercial structures, and sustainable housing. -Maintains a strong presence in North America and international markets with a focus on quality and innovation. -Engineered wood products are known for strength, reliability, and cost-efficiency.

Sector Specialisms