YHIC Retail Lead Generator Manager

Overview

Lead generation & retail marketing manager driving events, partnerships, and team growth.

Key Responsibilities

• lead generation
• budget management
• team recruitment
• performance reporting
• event marketing
• training development

Tasks

-Assist oversight of event marketing strategies, including home shows, festivals, and local sponsorships. -Conduct performance reviews with the Lead Generation/marketing team -Engage potential customers and schedule in-home consultations with Sales Representatives -Evaluate data and results to identify areas of improvement -Develop scalable programs that reflect The Great Day Way, emphasizing excellence in execution, a customer-first mindset, and strong team development. -Optimize lead generation processes to exceed issued and conversion rate targets. -Develop training programs for existing local staff and new hires -Own and manage retail marketing budgets with discipline and creativity, driving strong ROI and impactful customer experiences. -Promote a culture of accountability, learning, and energy, with clear KPIs and coaching routines. -Recruit, train, and inspire a high-performing, geographically dispersed team of retail marketers. -Support Corporate Marketing functions where necessary -Develop standards for localized marketing efforts, ensuring consistency in brand representation and quality of experience. -Manage and approve payroll entries and updates -Manage provided budgets to maximize ROI -Hire, train, and maintain a team of retail marketers across multiple locations -Create and lead a unified retail marketing vision across all brands and divisions. -Oversee execution of retail marketing strategies, including in-store marketing, retail events, and B2B partnerships. -Manage and meet monthly, quarterly, and annual goals; report on performance against KPIs, including lead volume, ROI, conversion rates, and team development. -Contribute content social media and company culture efforts -Develop, manage and execute a workforce plan to deliver quality capacity and capabilities for retail marketing. -Determine and set monthly, quarterly, and annual goals in partnership with the Field Marketing Manager

Requirements

• bachelor's
• 2+ yrs
• retail marketing
• leadership
• travel
• driver's license

What You Bring

-Deep understanding of retail marketing dynamics, including in-store marketing, event execution, local partnerships, community engagement, and staffing. -Strong ability to set vision, organize systems, and lead through influence in a matrixed environment. -Willingness to travel regularly to your office, events & stores within your market, as well as other markets if chosen to attend. -Valid driver’s license and reliable transportation required. -Bachelor’s degree or equivalent experience; marketing, communications, or business discipline preferred. -2+ years of experience in retail/field/event marketing, grassroots lead generation, or related roles in high-performance, growth-oriented businesses. -Excellent communicator who inspires, coaches, and drives outcomes through people. -Experience in the home improvement, franchise, or direct-to-consumer industries a plus. -Proven leadership in building and scaling multi-location teams and programs; national/multi-brand experience preferred. -Ability to engage for extended periods at events & stores and manage occasional physical demands (display materials, standing, walking).

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About Great Day Improvements, Llc

-Founded with a vision to transform homes and outdoor spaces into personal retreats. -Offers a wide range of custom solutions from sunrooms to patios and decks. -A leader in residential home improvement, delivering high-quality craftsmanship. -Serves homeowners looking to enhance their living spaces with personalized solutions. -Expertise spans design, construction, and installation of outdoor living structures. -Has a reputation for exceptional customer service, providing end-to-end project management. -Known for its commitment to precision, delivering spaces that blend style and functionality. -Typical projects include custom sunrooms, decks, and patio enclosures. -Focused on residential upgrades, with a particular emphasis on outdoor spaces.

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