Field Marketing Manager UKI & Nordics

Overview

Drive localized B2B marketing programs across UKI & Nordics, aligning sales and global teams.

Key Responsibilities

• campaign localization
• funnel optimization
• demand generation
• market insights
• dashboard management
• sales enablement

Tasks

-Collaborate with global marketing squads to localize and land strategic campaigns in the region—ensuring cultural and market relevance. -Work hand-in-hand with the Regional Head of Marketing to implement strategic initiatives and adapt them for UKI and Nordic markets. -Monitor, analyze, and optimize marketing funnels, ensuring every tactic is tied to measurable outcomes (MQLs, SQLs, pipeline contribution). -Plan, localize, and execute multi-channel demand generation programs that generate qualified leads and accelerate pipeline conversion. -Provide feedback and insight to global teams on customer behavior, market trends, and competitive activity. -Deliver content and tools tailored to local buying behaviors and customer needs. -Maintain campaign dashboards and share insights with local and regional stakeholders. -Partner with the sales team to support sales enablement, and event execution. -Act as a connector between corporate strategy and local market dynamics, ensuring the voice of the market is consistently heard. -Build and manage campaign calendars, aligning closely with sales leaders to ensure marketing programs support business priorities.

Requirements

• collaboration
• campaign execution
• english
• digital marketing
• marketing automation
• 8+ years

What You Bring

-Skilled in cross-functional collaboration with sales, product, and global marketing teams. -Own end-to-end campaign execution, from planning to performance analysis. -Fluent in English; additional Nordic languages are a plus. -Based in UK or Ireland, with the ability to work in-office at least 3 days/week. -Hands-on experience with digital marketing, campaign execution, and lead generation tactics. -Strong understanding of sales funnels, campaign metrics, and marketing automation tools. -8+ years of experience in B2B marketing, preferably in industrial technology, smart infrastructure, or SaaS.

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About Johnson Controls

-Pioneered the electric thermostat, launching the building controls industry. -Evolved into a global leader in smart building systems through over a century of innovation. -Typical projects range from HVAC installations to integrated smart systems in hospitals, airports, stadiums, and data centers using their OpenBlue digital platform. -Expertise covers HVAC, fire detection and suppression, security systems, energy management, and facility services. -Earned LEED Platinum certification for its North American headquarters and supplied smart systems to landmarks like Burj Khalifa and Taipei 101.

Sector Specialisms