Digital Marketing Analyst

Overview

Lead paid digital campaigns, reputation management, and analytics for multifamily properties.

Key Responsibilities

• paid search
• google ads
• performance reporting
• review management
• market analysis
• lead generation

Tasks

-Translate campaign performance into actionable insights to continuously improve our approach and results. -Work closely with our in-house design, social media, and leasing teams to ensure brand consistency and campaign cohesion. -Train onsite teams on review best practices and reputation standards. -Build and manage reports to track ad performance, lead quality, cost per lease, and reputation metrics. -Manage services ads to drive traffic, lead generation, and brand visibility. -Collaborate closely with regional managers and property teams to align advertising campaigns with occupancy goals and leasing seasonality. -Plan, launch, and optimize paid search campaigns across Google Ads, ensuring every dollar spent drives measurable ROI. -Serve as the digital go-to for property onboarding, rebranding initiatives, and lease-up strategies. -Develop and implement proactive strategies to boost ORA, Google scores, Yelp scores and resident sentiment. -Own the digital voice of our properties-monitor, respond to, and strategically manage reviews across platforms (Google, Yelp, Apartments.com, BBB, etc.). -Complete market surveys to analyze trends and pricing across competitive sets to ensure positioning and campaign targeting remain aligned with market shifts.

Requirements

• google ads
• google analytics
• local seo
• ppc
• appfolio
• 3+ years

What You Bring

-Familiar with ORA scores, reputation platforms, and the unique dynamics of the multifamily industry. -Multifamily Real Estate Focus (Preferred) -Strong understanding of local SEO, PPC optimization, UTM tracking, and conversion funnels. -Excellent communicator who thrives in a fast-paced, service-oriented environment. -Google Ads and Google Analytics certifications -Data-obsessed with a track record of using performance metrics to make smart decisions. -Experience with platforms like Appfolio a plus -3+ years in digital marketing with direct experience managing Google Ads campaigns and reputation management in a multifamily or real estate setting.

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Benefits

-Birthday off and paid - we celebrate you! -401K retirement plan. -Life and medical insurance. -Dental and vision coverage. -Generous paid time off and sick days. -Bonus potential based on property performance.

About Chamberlin Associates

-Founded in the San Francisco Bay Area, the firm has carved a niche delivering institutional-grade developments. -Blending build-to‑suit and multi‑tenant speculative projects. -Projects span life‑science facilities, industrial campuses, and modern office complexes for Fortune 500 clients. -Their financial structure allows both long‑term holds and tailored build‑to‑suit offerings across Northern California and beyond.

Sector Specialisms