Community Engagement Director

Overview

Drive sales, marketing, and community relations for senior living community.

Key Responsibilities

• crm entry
• action plan
• sales reporting
• budget management
• market research
• lead generation

Tasks

-Ensures qualified leads are entered into the CRM database -Recognizes opportunities to market Phoenix Senior Living communities and acts upon them as appropriate -Positively influences and impacts sales activities for the community -Conducts professional outreach for lead generation purposes -Meets or exceeds standards in sales productivity -Meets monthly with sales team to review sales and marketing activity, quality assurance, and other key marketing issues -Assures that occupancy and sales productivity goals are consistently met -Works in partnership with corporate Marketing Support to insure new lead generating activity has appropriate marketing support to maximize effectiveness -Completes Marketing Action Plan when required on a timely basis each month -Maximizes occupancy and revenue opportunities for the community -Codes and submitts community sales department invoices for processing and payment. Understands and manages the department budget to include labor and the other expenses and its impact on the community’s bottom line. -Provides detailed and accurate weekly and monthly sales and marketing productivity reports, critical success factors (comparing industry trends), including analysis, to the community Executive Director and/or Phoenix senior operations team -Assists in completion, production, and roll-out of Standard Operation Procedures -Personally closes new sales in the community -Implements, monitors, and promotes resident referral programs to generate new referrals -Provides customer service by responding to corporate phone, mail, or email inquiries and appropriately communicating to the community(s)\Regional Operations Team -Conducts bi-annual competitive market research and provide the regional sales team with all data (i.e., including rates, apartment sizes, services, and amenities) necessary to complete an accurate ranking and analysis of designated competitors in the communities’ market. -Manages sales and marketing data, audits, training, analysis, and implementation -Conducts tours with prospective residents and their families -Ensures inquiry forms are always available at the front desk

Requirements

• college degree
• 3-5 years
• crm
• windows
• powerpoint
• excel

What You Bring

-Demonstrated ability to set priorities, complete assignments in a timely manner while managing multiple duties and responsibilities -Previous experience working with the elderly and/or disabled in a paid or volunteer position is highly desirable -College degree preferred, 3-5 years experience in sales and marketing, preferably in senior housing -Understands competitive opportunities & threats and presents strategic alternatives to combat these to the Executive Director and Regional Sales Team. -Ability to maintain a high level of confidentiality regarding residents, employees, staff and the community -Maintains a thorough working proficiency of Customer Relationship Management (CRM) lead tracking database and keeps all contact records current. -Demonstrated ability to be innovative and creative and have patience, high energy and resourcefulness in problem solving -Excellent communication skills, both verbal and written and the ability to relate in a positive and professional way to a diverse resident and employee population -Ability to be flexible and work in an environment that promotes teamwork and collaboration -Computer proficiency with working knowledge of Windows, Power Point, Excel software -Presents self in a positive and professional manner

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About Phoenix Senior Living

-Personalized senior care solutions tailored to individual needs. -Home-like comforts combined with dining and therapy services. -Memory care and skilled nursing support life’s changing chapters. -Signature “Grand Baby Project” uses dementia doll therapy for engagement. -Family-run and mission-driven, maintaining a suburban footprint.

Sector Specialisms