Director, Brand

Overview

Lead brand strategy, storytelling, and cross‑channel marketing to elevate Avenue Living.

Key Responsibilities

• ai strategy
• media planning
• brand standards
• creative direction
• stakeholder management
• event strategy

Tasks

-Drive high-visibility brand initiatives, including thought leadership and brand evolution campaigns. -Explore and implement AI-driven strategies to enhance brand initiatives and competitive intelligence. -Manage relationships with agency partners across creative, media, and PR to deliver impactful campaigns. -Serve as a trusted advisor to the SVP, Marketing, and other executives on brand and communications strategies. -Collaborate with business marketing teams to align brand initiatives with business goals and communications strategies. -Oversee media planning and execution to maximize ROI, integrating innovative digital marketing strategies. -Build and nurture strong relationships with internal stakeholders, agencies, and media partners to amplify brand reach and influence. -Evolve the organization’s brand strategy in alignment with business priorities, ensuring a strong market presence and competitive positioning. -Act as both strategist and practitioner: originate ideas, research market trends, understand audience insights, craft compelling messaging, and guide storytelling. -Ensure that event strategies and execution align with brand standards, while empowering the events team to manage day-to-day operations effectively. -Establish and govern brand standards and messaging frameworks for consistent application across all channels. -Lead the development of creative and messaging direction, ensuring all assets reflect brand standards and resonate with target audiences. -Support the integration of events within broader brand and marketing strategies, enhancing overall brand impact. -Provide strategic oversight to the events team, ensuring alignment with brand positioning and business objectives.

Requirements

• mba
• brand strategy
• agency management
• digital marketing
• data-driven
• leadership

What You Bring

-Bachelor’s degree in marketing, communications, or a related field; MBA is a plus. -Experience leading high-profile brand initiatives and campaigns. -8 – 12 years of progressive experience in marketing with a strong focus on brand strategy, positioning, and storytelling. -Expertise in managing agencies, media budgets, and high-impact marketing programs. -Proven track record of executing brand initiatives and media strategies that deliver measurable business results. -Familiarity with digital marketing and AI exploration for brand enhancement. -Background in vendor negotiations, agency management, and budget oversight. -Data-driven and results-oriented, with the ability to measure and optimize brand impact and engagement. -Strong leadership skills with experience managing direct reports and collaborating across departments.

People Also Searched For

Benefits

-We are committed to a strong, safe work environment. -An employee centric culture with paid time off for employer supported volunteerism, maternity leave top-up, a generous awards and recognition program, discounted monthly rent in Avenue Living properties, and employee savings program through industry partnerships. -We provide a competitive compensation package composed of a group benefits plan, GRSP matching, and a discretionary bonus program. In addition, Avenue Living also offers an Employee Referral Program that rewards active employees for successful referrals. -With the support to do things differently, grow personally and professionally, and bring your whole self to work, there's no limit to the impact you can make.

About Avenue Living

-Founded with the vision of building long-term wealth through real estate investments. -Specializes in the acquisition, management, and development of residential and commercial properties. -Focused on properties that provide stable income and significant appreciation potential. -Expert in managing diverse real estate assets, from multi-family buildings to commercial spaces. -Dedicated to enhancing value through proactive property management and strategic improvements. -Has a strong track record of growth, expanding its portfolio across multiple provinces in Canada. -Known for creating communities where residents and businesses thrive, not just spaces. -Maintains a long-term investment strategy to ensure steady returns for its stakeholders.

Sector Specialisms