Sr. Field Readiness and Growth Marketing Manager

Overview

Develop and scale sales plays aligning marketing, sales, and partners to drive pipeline.

Key Responsibilities

• performance tracking
• content mapping
• field enablement
• playbook development
• abm execution
• cross‑functional alignment

Tasks

-Measurement & Optimization: Track adoption, pipeline impact, and revenue influence of sales plays. Provide feedback loops and refine plays based on performance and seller input. Establish KPIs and manage QBRs with sales and marketing teams. Content Creation and Coordination: Ensure marketing content maps to sales stages and sales plays, making it easy for sellers to use content in conversations for new logo and expansion customer journeys. Field Readiness: Work with regional sales and marketing leaders to tailor and localize sales plays for key accounts, industries, or segments. -Lead the program to document scalable processes and resources for regions to leverage. Analyze outcomes and recommend continuous improvements for the programs for sellers and channel partners. Launch and enable sales plays that build on campaign execution, including live training, toolkits, guided selling tools, and internal communications (e.g., playbooks, pitch decks, customer stories), aligning efforts with enablement teams, training, industry insights and product marketing. -Independently manage play execution across marketing and sales, ensuring consistent delivery in ABM programs, outbound efforts, and pipeline acceleration tactics. -Cross-Functional Alignment: Partner with Product Marketing, Field Marketing, Demand Gen, and Sales Enablement to develop play content, messaging, talk tracks, and assets for scalable, repeatable programs with proven outcomes for pipeline. Create sales plays for vertical and industry offerings, collaborating with Product, Training and Corporate Strategy.

Requirements

• salesforce
• tableau
• marketo
• b2b marketing
• 8+ years
• program management

What You Bring

-Proven track record of leading programs and working cross-functionally with sales and marketing to drive go-to-market alignment and measurable impact. -Strong analytical skills; comfortable using data to assess and optimize performance. -Experience in building content frameworks, toolkits, and playbooks for enterprise software sales is preferred. -Strong understanding of enterprise sales processes, buyer journeys, and sales enablement strategies, analyzing SFDC and pipeline reports to track outcomes and provide recommendations for continuous improvement. -Experience with tools like Salesforce, Highspot, Seismic, Tableau, Marketo. -Strong understanding of enterprise sales processes, buyer journeys, and sales enablement strategies, analyzing SFDC and pipeline reports to track outcomes and provide recommendations for continuous improvement. Excellent communication, storytelling, and program management skills. Experience with tools like Salesforce, Highspot, Seismic, Jira, Tableau, Gemini, Clay and AI. -Familiarity with enablement and ABM platforms is preferred. -Excellent communication, storytelling, and program management skills. -8+ years of experience in B2B marketing, sales enablement, or GTM program management (experience in SaaS or tech companies preferred). Proven track record of leading programs and working cross-functionally with sales and marketing to drive go-to-market alignment and measurable impact. -8-12 years of experience in B2B marketing, sales enablement, or GTM program management (experience in SaaS or tech companies preferred).

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About Procore Technologies

-The company developed a cloud-based software platform designed to streamline collaboration between stakeholders in the construction industry. -Procore’s platform includes tools for project planning, financial management, quality and safety, and field communication. -The platform’s real-time data updates and mobile accessibility are essential for keeping projects on track, improving efficiency, and reducing costs. -Notable clients include large construction firms and contractors that manage complex and multi-million dollar projects. -Procore continues to innovate in the construction tech space, regularly releasing new features and integrations to enhance project management and workflows.

Sector Specialisms

Security Clearance

-criminal history may impact eligibility for certain duties due to confidentiality and judgment requirements.