Ecommerce Manager

Overview

Manage Shopify sites, develop features, run PPC & SEO for e‑commerce growth

Key Responsibilities

• shopify development
• ppc management
• seo strategy
• performance monitoring
• data analysis

Tasks

-Implement new site features, landing pages, and apps to enhance customer journey and maximise conversion rates -Monitor and improve site speed, security, and overall technical performance -Collaborate with internal teams to align website improvements with product launches, promotional activity, and brand objectives -Build, maintain, and optimise multiple Shopify websites, including custom theme development, Liquid coding, and third-party integrations -Liaise with external partners or freelancers for specialist tasks as required -Manage and optimise PPC campaigns (Google Ads, Meta, etc.) with six-figure monthly budgets, focusing on ROI and customer acquisition -Plan and execute SEO strategies including on-page optimisation, content improvements, and technical SEO fixes -Analyse data and performance metrics (CRO, CPA, ROAS, organic visibility) to recommend and implement continual improvements

Requirements

• shopify
• liquid
• javascript
• seo
• ppc
• google analytics

What You Bring

We are recruiting for a technically strong and commercially minded Digital Manager / Shopify Developer to join our digital team. The successful candidate will take ownership of multiple Shopify sites, enhancing functionality, performance, and user experience. Alongside web development, you will bring proven expertise in digital marketing execution, working with six-figure PPC campaigns and delivering SEO content strategies that drive traffic, sales, and long-term growth. This is a developer-first role with marketing add-ons: perfect for someone who enjoys building and optimising e-commerce websites, while also having the commercial mindset to ensure those sites deliver results. -Strong understanding of e-commerce architecture, UX/UI principles, and conversion optimisation -Experience with CRO, A/B testing, or custom web apps (desirable) -Proven track record managing PPC budgets at six-figure monthly scale -Familiarity with analytics tools such as Google Analytics/GA4, Search Console, and Tag Manager -Excellent communication skills and ability to collaborate across teams -Knowledge of SEO fundamentals: technical, content, and link-building strategies -3+ years of hands-on Shopify development experience (Liquid, HTML, CSS, JavaScript, app integrations) -Problem-solving mindset with the ability to balance technical detail and commercial outcomes

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Benefits

Salary: Competitive

About The Underfloor Heating Store

-Founded with a vision to provide high-quality, energy-efficient underfloor heating solutions. -Offers a wide range of products for both residential and commercial installations. -Specializes in floor heating systems that are easy to install, cost-effective, and energy-efficient. -Services include design, supply, and installation of underfloor heating systems for various spaces. -Has a long history of serving the UK market and expanding into international territories. -Known for providing comprehensive support from project inception to completion, including detailed advice. -The company prides itself on offering tailored solutions to meet unique customer needs. -They cater to both new builds and retrofitting projects, offering flexible solutions for various types of properties. -Pioneers in energy-saving heating technologies with a strong emphasis on reducing environmental impact.

Sector Specialisms