Social, Digital PR, and Sponsorship Specialist

Overview

Drive social, digital PR, influencer and sponsorship campaigns for brand reputation

Key Responsibilities

• crisis management
• digital pr
• influencer strategy
• integrated campaigns
• budget management
• performance insights

Tasks

-Manage crisis communications and protect brand reputation. -Track trends and competitor activity to inform creative strategies. -Provide communications support for key marketing campaigns. -Lead social-first digital PR campaigns to boost brand awareness and engagement. -Drive influencer and ambassador strategy, including recruitment, management, and content co-creation. -Develop integrated campaigns combining influencer, sponsorship, and PR activities. -Deliver proactive media engagement and thought leadership across net zero products and services. -Build strong relationships with rights holders and stakeholders to unlock activation opportunities. -Oversee sponsorship activation plans, influencer strategy, and digital PR budgets. -Monitor influencer performance and provide actionable insights to leadership. -Support commercial business cases for sponsorship proposals.

Requirements

• agency experience
• marketing degree
• flexibility
• kpi ownership
• organisational
• communication

What You Bring

-Significant proven experience – agency experience would be preferable in a social agency or PR agency. -A Marketing, Communications or equivalent third-level qualification. -Ability and flexibility to work outside office hours as required by the nature of some events. -Ability to work under pressure as part of a dynamic team. -Commercially astute and comfortable owning KPI’s and reporting on numbers. -Excellent organisational, planning and time management skills. -Excellent communication skills with the ability to form, establish and maintain strong relationships with internal and external stakeholders.

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About Centrica

-Centrica was established in 1997 through the demerger of British Gas plc and operates as a multinational energy and services company. -The company operates across the energy value chain, including production, trading, storage, and sales of gas and electricity. -It holds a portfolio of assets, including renewable energy infrastructure and customer-focused solutions like heat pump installations and EV chargers. -Centrica's key brands include British Gas, Bord Gáis Energy, and Centrica Business Solutions. -Recent financial highlights show adjusted operating profits of over £3 billion and strong free cash flow. -It has made substantial investments in renewable energy with over 11.6 GW under management. -Centrica also plays a significant role in decarbonization efforts, including ambitions to reach net-zero emissions by 2045.

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