Community Marketing Lead

Overview

Drive brand awareness via community activations, partnerships, events, and ambassador management.

Key Responsibilities

• community events
• calendar management
• product seeding
• relationship building
• impact reporting
• budget oversight

Tasks

The Community Marketing Lead is responsible for creating brand awareness and building brand loyalty through community activations. The role focuses on building relations with local relevance and creating meaningful long-term relationships with studios and brand ambassadors to reach new guests & diversify lululemon’s community. -Plan and execute community initiatives, events, and photoshoots that drive engagement and differentiate the brand from competitors. -Act as a brand guardian by managing community requests and maintaining an updated calendar of all community activities by tier. -Coordinate with store teams and ambassadors for product seeding, ensuring proper brand representation and high-quality image material for digital use. -Build and maintain strong relationships with store ambassadors, store teams, influencers, and key community figures. -Monitor, report, and evaluate the impact of community and marketing initiatives while supporting the Dare Today, Change Tomorrow sustainability strategy. -Build and maintain strong relationships with shopping centers, city studios, ambassadors, and local athletes to strengthen brand presence. -Oversee community initiatives and store opening activities, ensuring budget compliance and adherence to brand standards. -Engage and collaborate with local athletic communities and affiliated studios to strengthen brand presence and community connection.

Requirements

• 5 years
• fitness
• community
• diploma

What You Bring

-Minimum of 5 years’ experience in marketing or event management. -Background in the fitness industry is highly preferred -Strong understanding of community engagement and brand activation within the fitness or lifestyle sector. -Diploma in business, Marketing or related subject. Bachelor’s degree would be an asset

People Also Searched For

Benefits

-Work in a friendly environment, where everyone shares positive vibes and excited about our future. -Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model

About Majid Al Futtaim

-Created from a vision to redefine shopping and leisure in the Middle East, this group evolved from a single founder's idea into a cross-continental leader. -It drives growth through major retail and community hubs like shopping malls, hotels, and mixed-use developments. -Features exclusive franchises and key projects such as Carrefour hypermarkets, VOX cinemas, Ski Dubai, iFly Dubai, and the iconic Mall of the Emirates. -Operates a leisure division that introduces unique attractions like indoor skiing, skydiving, waterparks, and flagship stores for LEGO and American Girl. -Known for impressive achievements, including the region's largest indoor ski floor, the first corporate green sukuk in the Middle East, and a multi-screen IMAX and 4DX cinema flagship.

Sector Specialisms