Director Sales & Marketing

Overview

Lead revenue strategy, sales, marketing, and budgeting for hotel segments.

Key Responsibilities

• market analysis
• sales forecast
• budget management
• revenue management
• competitive review
• segment strategy

Tasks

-Assesses & reacts to market trends, market share & the competitive hotel environment. -Manage sales activity & travel schedule. -Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives. -Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization. -Manage group pace measurement and set sales production goals. -Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply. -Develop sales goals designed to achieve budget & market share targets. -Develop/implement key segment strategy & managing key accounts (both existing & target). -Responsible for leading & driving top line revenue for traditional sales segments to include group, volume transient & catering. -Design effective sales deployment schemes & market assignments.

Requirements

• ms office
• delphi
• str data
• bachelor’s
• hotel sales
• leadership

What You Bring

-Must be able to multitask and prioritize departmental functions to meet deadlines -Experience dealing with/communicating with ownership groups and asset management. -Understand GEO source & ability to develop a plan to penetrate the primary markets. -At least 3 years’ experience as a sales leader, with prior hotel sales experience. -Must be proficient in MS Office including Word, Excel, and Power Point. -Experience working collaboratively with revenue management. -Excellent communication and presentation skills. -Strong interpersonal skills and ability to work in a team environment. -Proficient in managing/using sales automation (DELPHI) & PMS systems. -Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting. -Bachelor’s degree preferred in Marketing -Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance. -Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude. -Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.

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About Highgate

-Specializes in identifying and unlocking value across the hospitality and real estate sectors. -Has a strong presence in major markets worldwide, with a diverse portfolio spanning luxury, boutique, and extended-stay properties. -Expertise includes hotel operations, development, asset management, and investment strategies. -Approach focuses on strategic acquisitions, partnerships, and repositioning of underperforming assets. -Notable projects include the management of high-end hotels in prime locations, ranging from urban centers to resort destinations. -Known for innovative strategies and the ability to transform and enhance real estate properties. -Continuously leverages market insights and technology to stay at the forefront of the hospitality and real estate industries.

Sector Specialisms