
Assistant Manager-CRM
Larsen & Toubro
The Role
Overview
Manage customer lifecycle, post‑sales services, CRM, and collections for real estate
Key Responsibilities
- erp updates
- sap sales
- mis reporting
- site visits
- customer lifecycle
- budgeting
Tasks
-Enhance Customer Experience -To conceptualize & identify opportunities to create and implement customer delight -Improving business relationship with Customers & Customer retention -To ensure prompt responsiveness on sales enquires (viz. customer calls, emails, walk-ins and other correspondence) so as to maximize sales conversions -Management of receivables, Coordination with accounts for tracking weekly and monthly collections. -Follow up of all walk-in prospects and exhibition prospects and converting them to clients. -Drive post sales activity -Updation of data in ERP/ SAP (Sales Module). -Follow-up on submittals -Managing site visits and walk -ins during property exhibition. -Formulating budgets, MIS reports, bookings and cancellations. -To coordinate with Legal/ Finance/ Engineering teams on customer documentation related issues -To lead and implement ‘customer delight’ initiatives – e.g. welcome kits for new customers -To give product presentations and arrange site visits for clients and also accompany them to ensure better understanding of the product. -Monitoring the invoices as per the site progress. -To ensure complete and comprehensive documentation of all customer related records and ensure the database is centrally managed -Completing formalities related to agreement and payment disbursement, Verifying agreements for registration. -To contribute to the overall standardization of data, formats and MIS -Managing web site and walk in enquiries. -Tie up with HFIs concerning the new schemes, rate of interest, and follow up for client’s loan disbursement. -To monitor sales collections and ensure regular follow-up & sending demand notices for the same – to red flag issues -To ensure prompt dispatch of receipts for customer payments/ documents received -Up-dation of data in ERP/ SAP (Sales Module). -Managing customer queries, negotiation with buyers, maintaining customer data and follow up with customers. -Managing Customer Lifecycle -Plan & Monitor accurate and timely sales documentation - Eg – Application forms, Allotment Letters, Agreement for Sale / Construction, Demand Notices, Sale Deeds, Tripartite Agreements/NOC for Banks -To ensure data entry and detailed filing of all documents received -Address and manage escalated customer queries -Monitor and maximize customer lifetime value strategies. -Co-ordination with the execution team, facility team for units to be ready for handing over possession. -To analyze feedback from customers and the trends to sales queries and provide feedback to the Sales and Marketing teams -Inspecting of flats before handing over possession.
Requirements
- mba
- 5-10 years
- real estate
- sales crm
- customer acquisition
- collaboration
What You Bring
-Graduate/ Post Graduate/ MBA with a minimum 5- 10 Years of Experience in real estate Sales/CRM -Strong background in customer acquisition, re-engagement and retention strategies. -A Confident and articulate communicator capable of inspiring strong collaboration in the organisation
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The Company
About Larsen & Toubro
-A small Bombay firm that evolved into a global powerhouse. -Expanded into major infrastructure and industrial projects worldwide. -Delivers EPC projects in energy, transport, and defense. -Notable projects include power plants, metro rail systems, hydrocarbon facilities, and naval vessels across emerging markets. -Subsidiaries like LTIMindtree and L&T Technology Services drive its footprint in digital engineering and consulting. -Known for tackling large-scale, complex assignments in defense, power, urban transit, and marine engineering.
Sector Specialisms
Buildings & Factories
Transport Infrastructure
Heavy Civil Infrastructure
Smart World & Communication
Water & Renewable Energy
Power Transmission & Distribution
Hydrocarbon (offshore and onshore projects)
Coal-based Power Plants
Gas-based Power Plants
Nuclear Power Plants
Minerals & Metals
Bulk Material Handling
Steel
Aluminium
Copper
Zinc
Oil & Gas
Fertilizer
Chemical
Refinery
Petrochemical
Thermal Power
Aerospace
Automotive
Trucks and Off-highway Vehicles
Aerospace and Rail
Real Estate (Residential and Commercial)
