Social Media Specialist

Overview

Develop and execute social media strategies to boost brand awareness and engagement.

Key Responsibilities

• social strategy
• metrics analysis
• calendar management
• competitor analysis
• content creation
• paid media

Tasks

-Plan, build, and execute a cohesive social media strategy that delivers a unified brand message across Instagram, Facebook, LinkedIn, TikTok, YouTube, and Pinterest -Monitor, analyze, and report on performance metrics (e.g., engagement, reach, conversions) -Manage content calendars and scheduling tools (e.g., HubSpot, Smartsheet, Monday) -Travel for trade shows, case studies, and other opportunities to create content -Conduct competitor analysis to identify trends and inform strategies -Stay up to date with the latest social media best practices, trends, tools, and technologies -Collaborate with content creators, designers, marketing, and sales teams to ensure brand consistency and alignment -Identify opportunities for growth and engagement through influencer collaborations and user-generated content -Create, curate, and publish high-quality, engaging content (text, image, and video) -Take the lead on our paid media. Design, launch, and continuously optimize our social ad campaigns to make sure we reach the people who need to see our brand

Requirements

• bachelor’s
• adobe
• analytics
• seo
• copywriting
• paid campaigns

What You Bring

-Experience with social media in the plumbing, HVAC or other trades -Bachelor’s degree in Marketing, Communications, Journalism, or related field (or equivalent work experience) -Experience creating short-form video content like Reels, TikToks, and YouTube Shorts and distributing through their respective platforms -Minimum 2 years of proven experience in a Social Media, Content Creation, or similar role for a business -Comfortable managing paid social campaigns and optimizing budgets for performance. -Excellent copywriting, communication, and storytelling skills -Experience with social media analytics tools (e.g., HubSpot, Meta Business Suite, Google Analytics) -Knowledge of SEO, content marketing, and digital advertising -LinkedIn Learning License -Strong understanding of major social media platforms and their respective best practices, including the latest social media trends -Ability to analyze data and turn insights into clear, actionable plans for growth -Be a pro at connecting with people. That means replying to every comment and message promptly and professionally, so our followers feel heard and part of the community -Proficiency in basic graphic design and video editing tools (e.g., Adobe Creative Suite, CapCut) -Experience with influencer marketing and social media campaigns -Highly organized, creative, detail-oriented, and able to manage multiple projects simultaneously

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Benefits

-10.5 Paid Holidays per calendar year -Employee-only premium covered at 100% -Employee discounts on Navien products -Life Style Spending Account: You choose-- gas, pet care, elder care, gym membership -PPO Medical, Dental, Ortho, Vision, Rx, LTD and Life Insurance -Community Involvement Volunteer Day -Optional Voluntary Benefits: STD, Hospital, Critical Illness, Accident, Discounted Pet Insurance -Pre-Tax Flex Spending Accounts: Health and/or Dependent Care -401K Plan, 100% match on employee’s contribution, up to a maximum of 5%

About Navien, Inc.

-With a focus on revolutionizing water heating, the company has emerged as a global leader in energy-efficient solutions. -From residential homes to large commercial buildings, their products deliver reliable, high-performance solutions. -Specializing in tankless water heaters, boilers, and related products, the company emphasizes cutting-edge technology that minimizes energy consumption and environmental impact. -Their innovations have established a strong market presence in North America, Europe, and Asia. -Known for longevity and energy savings, their products appeal to a broad range of customers in both residential and commercial sectors. -Through advanced engineering, the company leads in introducing next-gen water heating solutions that surpass traditional models. -Their industry-first condensing technology has transformed how homes and businesses approach water heating, making it more eco-friendly and cost-effective.

Sector Specialisms