Community Relations Director

Overview

Drive community sales, marketing, and resident engagement for senior living.

Key Responsibilities

• lead generation
• crm management
• sales reporting
• market research
• sop development
• occupancy management

Tasks

The Community Engagement Director is responsible for hands on sales execution at the community level through generating new sales leads, converting leads to move-ins, implementing Phoenix sales systems, developing eternal business relationships to generate referrals. -Provides customer service by responding to corporate phone, mail, or email inquiries and appropriately communicating to the community(s)\Regional Operations Team -Implements, monitors, and promotes resident referral programs to generate new referrals -Personally closes new sales in the community -Meets monthly with sales team to review sales and marketing activity, quality assurance, and other key marketing issues -Provides detailed and accurate weekly and monthly sales and marketing productivity reports, critical success factors (comparing industry trends), including analysis, to the community Executive Director and/or Phoenix senior operations team -Meets or exceeds standards in sales productivity -Assists in completion, production, and roll-out of Standard Operation Procedures -Completes Marketing Action Plan when required on a timely basis each month -Conducts tours with prospective residents and their families -Recognizes opportunities to market Phoenix Senior Living communities and acts upon them as appropriate -Positively influences and impacts sales activities for the community -Manages sales and marketing data, audits, training, analysis, and implementation -Works in partnership with corporate Marketing Support to insure new lead generating activity has appropriate marketing support to maximize effectiveness -Conducts bi-annual competitive market research and provide the regional sales team with all data (i.e., including rates, apartment sizes, services, and amenities) necessary to complete an accurate ranking and analysis of designated competitors in the communities’ market. -Codes and submits community sales department invoices for processing and payment. Understands and manages the department budget to include labor and the other expenses and its impact on the community’s bottom line. -Ensures inquiry forms are always available at the front desk -Assures that occupancy and sales productivity goals are consistently met -Maximizes occupancy and revenue opportunities for the community -Conducts professional outreach for lead generation purposes -Ensures qualified leads are entered into the CRM database

Requirements

• college degree
• sales experience
• crm
• excel
• powerpoint
• communication

What You Bring

Reach:Occasionally, 3 feet Associate will lift / carry (Maximum lbs) LICENSE – CERTIFICATION Simple grasping, pushing, and pulling, fine manipulation Occasionally: 150 lbs 60-120 minutes, 3 – 4 times a week Occasionally: 70 lbs Squat: Occasionally -College degree preferred, 3-5 years experience in sales and marketing, preferably in senior housing -Ability to maintain a high level of confidentiality regarding residents, employees, staff and the community -Previous experience working with the elderly and/or disabled in a paid or volunteer position is highly desirable -Understands competitive opportunities & threats and presents strategic alternatives to combat these to the Executive Director and Regional Sales Team. -Presents self in a positive and professional manner -Excellent communication skills, both verbal and written and the ability to relate in a positive and professional way to a diverse resident and employee population -Demonstrated ability to be innovative and creative and have patience, high energy and resourcefulness in problem solving -Ability to be flexible and work in an environment that promotes teamwork and collaboration -Demonstrated ability to set priorities, complete assignments in a timely manner while managing multiple duties and responsibilities -Maintains a thorough working proficiency of Customer Relationship Management (CRM) lead tracking database and keeps all contact records current. -Computer proficiency with working knowledge of Windows, Power Point, Excel software

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About Phoenix Senior Living

-Personalized senior care solutions tailored to individual needs. -Home-like comforts combined with dining and therapy services. -Memory care and skilled nursing support life’s changing chapters. -Signature “Grand Baby Project” uses dementia doll therapy for engagement. -Family-run and mission-driven, maintaining a suburban footprint.

Sector Specialisms