Manager, Customer Segmentation

Overview

Lead development and optimization of customer segmentation to drive personalized experiences

Key Responsibilities

• data analysis
• customer segmentation
• strategy development
• team leadership
• project management
• stakeholder collaboration

Tasks

-Present strategies, findings and recommendations to executives and internal stakeholders in a clear and actionable manner while managing a large volume of research projects -Lead a team of strategists and data analysts in analyzing customer data to identify patterns, trends and segments within the customer base, and share actionable insights and recommendations to drive customer experience improvements. -Collaborate across the company to provide input to help design programs and targeted campaigns based on customer segments, inclusive of departments such as product & service development, contact centers, brand and marketing communications, strategic planning, and regulatory -Lead various projects as needed in support of improving customer experience and advancing the internal customer-first culture, while being an in-house expert on industry trends and best practices in customer segmentation and data analysis. -Accountable for developing overall customer segment strategies for a variety of segments, as well as monitoring and refining those strategies based on performance metrics, feedback and evolving business needs

Requirements

• machine learning
• python
• sql
• power bi
• ba
• 5+ years

What You Bring

-Proven consultative skills, such as effectively using data analytics to tell a story, comfortable presenting to business leaders, and clearly and compellingly guiding strategic discussions. -BA in business related field and 5+ years of experience as a business leader managing a team or leading cross functional work required. -Demonstrated experience with machine learning, predictive modeling, statistical analysis, and data tools such as Python, SQL, and Power BI is strongly preferred. -Deliver a blend of strategic segmentation expertise and technical proficiency to guide analysts in developing an advanced analytics-driven segmentation platform (demonstrated experience with machine learning, predictive modeling, statistical analysis, and data tools such as Python, SQL, and Power BI is strongly preferred). -Advance degree in Product Segmentation or Management preferred. -Ability to work collaboratively in a team environment and manage multiple projects simultaneously. -Hands on experience in developing and executing segment plans with strong value propositions to drive customer awareness and increase utilization.

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About National Grid

-Plays a critical role in delivering electricity and gas to millions of homes and businesses. -Operates in both the UK and US, ensuring safe and reliable energy distribution. -Deeply involved in the development of renewable energy infrastructure, including wind and solar projects. -Key projects include cross-border power links to improve energy security and integrating low-carbon solutions. -Continually innovates to meet growing energy demand while reducing environmental impact. -Operates in both electricity and natural gas distribution across a vast geographical area in the US. -Invests in sustainability initiatives and clean energy infrastructure.

Sector Specialisms