Director of Sales | Newark Comfort Inn & Suites

Overview

Lead sales strategy, team and revenue growth for the hotel

Key Responsibilities

• campaign design
• market expansion
• sales strategy
• budget management
• team leadership
• community outreach

Tasks

-Community Engagement: Represent the hotel at trade shows, civic events, and local organizations to build connections and enhance the property’s visibility. -Cross-Department Collaboration: Work closely with the General Manager, Department Heads, and staff to ensure seamless communication and alignment of sales and marketing strategies. -Innovative Marketing: Design and implement creative marketing campaigns, including print, digital, and outdoor advertising, to boost brand awareness and drive business. -Target Market Expansion: Identify and pursue new market segments to grow the hotel’s customer base, while creating special packages to boost occupancy during slower periods. -Lead Sales Strategy: Drive revenue by developing and executing sales strategies that attract new business and maintain strong relationships with existing accounts. -Budget Management: Maintain the Sales Department’s annual budget, ensuring costs are controlled while maximizing revenue opportunities. -Sales Team Leadership: Manage, motivate, and support the Sales team, ensuring the team’s productivity, growth, and alignment with hotel objectives. -Achieve Financial Goals: Focus on meeting or surpassing budget targets, ensuring the success and profitability of the property.

Requirements

• digital marketing
• social media
• analytics
• sales leadership
• hospitality
• communication

What You Bring

-Expertise in digital marketing strategies and tools, including social media and analytics platforms. -Familiarity with the Newark market and its unique appeal (preferred but not required). -A proven track record in sales and marketing leadership, ideally within the hospitality industry. -Exceptional communication, negotiation, and relationship-building skills. -Creative and analytical thinker with the ability to turn data into actionable insights.

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Benefits

-Competitive salary and bonus potential, along with excellent benefits -Shaner Hotels is committed to promoting from within. As a member of our team, you’ll have access to extensive training, professional development programs, and opportunities for career advancement. -You will be joining a group of passionate professionals dedicated to creating exceptional guest experiences.

About Shaner Hotels

-Shaner Hotels is a family-owned company with a rich history in the hospitality industry. -Focuses on hotel ownership, management, and development across the United States. -Operates a diverse portfolio of hotels, including major global brands and independent properties. -Known for expertise in transforming underperforming properties into successful operations. -Business model includes long-term investments with a focus on profitability and asset appreciation. -Strong presence in the upscale and select-service hotel segments. -Projects often involve extensive renovations, brand conversions, and strategic expansions. -Standout in the industry with a hands-on management approach. -Prides itself on deep industry relationships and ability to adapt to market trends.

Sector Specialisms