Senior Director, Experiential Production

Unibail-Rodamco-Westfield

The Role

Overview

Lead experiential production, managing teams and delivering over 100 events annually.

Key Responsibilities

  • event design
  • site plans
  • production timelines
  • process development
  • vendor negotiation
  • team management

Tasks

-Event design support to facilitate end-to-end production from design to executionStrategic sponsorships & long-term partnerships designed for lasting impact -Works with Development and Design Team as directed by the VP of Experiential, on creating guidance for future event spaces including site plans, design details, back of house, technical infrastructure and logistics requirements -Supports overall sales goal for the Experiential Program by delivering, upselling and managing production for client events and maintaining margins set by management -Attends site visits, production meetings and weekly team calls to share updates about upcoming events -Seamless collaboration with leasing, tenants, marketing, real estate development, and media/experiential sales team -Manages a production team of 6+ professionals located in Los Angeles and New York, including full-time and contract positions, to execute over 100 events per year including Brand Activations, Premieres and Pop-Ups -Works with production team to develop and maintain processes for all venues, maintaining safety, efficiency and high aesthetic standards for each property -Manages the team to track and manage the progress of each job and the documentation involved including production timelines, production proposals, contracts, insurance logs, access, insurance, contract logs, legal and risk reviewsLeads relationships and negotiates contracts with exclusive and preferred vendors

Requirements

  • autocad
  • vectorworks
  • photoshop
  • bachelors
  • 15+ years
  • budgeting

What You Bring

-Ability to think strategically but also execute tactically -Next-gen digital signage to amplify client events, including our new state-of-the-art IXD Network and massive DOOH screens to captivate audiences at scale -Experienced production team headquartered in LA & NY, servicing clients across our assets to support logistics, permitting and production support -15+ years event production and management experience -Ability to influence at multiple management/stakeholder levels -Bachelors Degree -Proven ability to develop formal presentations and pitches (e.g., PowerPoint etc.) -Has strong relationships with existing and past clients and partners at a senior level -Has experience managing multiple large-scale events simultaneously, and delivering world-class service to clients -Working knowledge of AutoCAD, Vectorworks and Photoshop highly desired -Ability to thrive in a fast-paced environment Tech-savvy, adaptable to innovation and collaborative -Demonstrated financial acumen to assist in the preparation of annual budgets, reviewing weekly pacing, managing forecasting and pipeline -Strong understanding of event lighting, audio, rigging and video systems -Regularly demonstrates superior communication and interpersonal skills -Maintains extensive knowledge of current market conditions, including competitors, innovative vendors and event technology

Benefits

Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW‘s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments. $160,000 – $210,000 + Discretionary Annual Bonus -Integrated Event Infrastructure at our Century City (LA) and World Trade Center (NY) locations

The Company

About Unibail-Rodamco-Westfield

-A major player in global retail and commercial real estate development. -Specializes in creating landmark retail, leisure, and mixed-use spaces that blend with their communities. -Owns and operates iconic shopping centers, office buildings, and residential properties across Europe and the US. -A history of high-profile developments, including flagship Westfield centers in major cities worldwide. -Focuses on transforming large-scale properties into dynamic destinations that draw in visitors and create lasting value. -With a portfolio spanning major cities like Paris, London, and New York, it is a cornerstone of the global retail landscape. -Pioneers in integrating innovative design, technology, and customer experience in every project. -In recent years, has expanded into residential developments and mixed-use urban projects to adapt to changing market demands.

Sector Specialisms

Retail

Office

Lifestyle

Shopping Centers

Office Spaces

Convention and Exhibition Venues

Property Development

Real Estate Investment

Property Management