Regional Marketing Director

Overview

Lead regional multifamily marketing strategies to drive brand awareness, acquisition, retention.

Key Responsibilities

• kpi monitoring
• data analysis
• campaign optimization
• marketing budgeting
• digital campaigns
• brand management

Tasks

-Effectively communicate aforementioned marketing plans as needed to leadership as needed. -Assist in marketing budgeting for assigned properties. -Monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and initiatives via Google Analytics, reporting from Lead Management software, and any other Highmark-approved platform. -Continuously optimize marketing strategies based on data insights and industry best practices. -Establish strong working relationships with regional property managers, leasing teams, and corporate marketing and associated counterparts. -Collaborate with property management teams to enhance resident experience and satisfaction, ultimately driving resident retention. -Analyze data, generate reports, and present findings to senior management to support strategic decision-making. -Assist with informal education/coaching of Highmark marketing platforms for onsite team members and constituents as needed. -Use data-driven insights to create and maintain innovative marketing campaigns that position Highmark Residential as the top choice for multifamily housing. -Develop and implement resident acquisition strategies to attract qualified leads and achieve occupancy goals. -Implement resident referral programs and incentives to drive resident referrals and promote positive word-of-mouth marketing. -Support communication and culture-led platforms such as Viva Engage. -Act as an advocate of company and regional policies and directives. -Always promote and display company culture and core values. -Assist in communicating significant updates and platform changes as they occur. -Collaborate with different teams to align marketing efforts with leasing, property management, and corporate marketing functions. -Foster a collaborative and positive work environment, promoting teamwork and cross-functional collaboration. -Collaborate with the national marketing team to establish, achieve, and maintain the goals of Highmark Residential. -Assist with new Property Technology tests and deployments. -Develop and implement comprehensive marketing strategies: -Oversee the creation and execution of compelling marketing materials, website content, social media campaigns, and email marketing. -Ensure consistent branding across all marketing channels and compliance with brand guidelines. -Monitor online reputation and implement strategies to improve customer sentiment and engagement. -Analyze market data and resident feedback to identify opportunities for improving resident retention rates and overall customer satisfaction. -Increase property brand recognition through targeted advertising, public relations, and digital marketing initiatives. -Create and execute marketing plans specific to each property that align with company goals. -Assist with local events and meetings, including job fairs and local apartment association activities (working with other regional support positions as necessary). -Facilitate and monitor all required and/or budgeted marketing-related, promotional and advertising platforms for optimal integration, appropriate usage by intended Highmark team members, and overall performance. -Regularly communicate regional initiatives with the national marketing team and assist in the implementation of national initiatives. -Conduct market research to identify target audiences, trends, and competition, and educate/empower onsite management teams to do the same. -Attend company meetings and budgeted industry education conferences.

Requirements

• 5+ years
• multifamily
• project management
• microsoft excel
• social media
• bachelor's

What You Bring

The purpose of the Regional Marketing Director at Highmark Residential is to strategically lead and execute comprehensive marketing initiatives that drive brand awareness, resident acquisition, and retention within the assigned region. By leveraging their deep understanding of the local market dynamics and industry trends, the Regional Marketing Director will develop and implement innovative marketing strategies to effectively position Highmark Residential as the premier choice for multifamily housing solutions. This role requires a creative and analytical mindset, exceptional leadership capabilities, and a proven track record of successfully executing results-oriented marketing campaigns. The Regional Marketing Director will collaborate with cross-functional teams, including property management, leasing, and corporate marketing, to achieve business objectives, foster strong relationships with key stakeholders, and consistently deliver outstanding marketing performance across the region. Ultimately, the Regional Marketing Director plays a critical role in driving revenue growth, enhancing brand reputation, and maximizing resident satisfaction for Highmark Residential's portfolio of properties in the assigned region. 50% local market travel; 10% outside of the assigned region on occasion with little advanced notice -Ability to quickly process complex information, prioritize effectively, and maintain focus in a fast-paced environment. -Minimum of five years of experience in the multifamily housing industry, demonstrating a deep understanding of its dynamics and challenges. -Proficiency in creative and design concepts, with the ability to collaborate effectively with graphic designers and creative teams to execute (and develop, as needed) visually compelling marketing materials and campaigns. -Outstanding presentation skills to deliver engaging and impactful presentations to both small and large groups. -Ability to work independently and collaboratively with cross-functional teams to achieve marketing objectives. -Educational and/or coaching abilities to inform, empower and develop constituents. -Strong problem-solving abilities to identify challenges, analyze root causes, and develop effective solutions. -Demonstrated ability to proactively educate oneself about local markets, stay informed about market trends and dynamics, and effectively analyze market data to assess property performance and ensure competitiveness in the market. -Positive attitude towards change, with flexibility and adaptability to new strategies, technologies, and industry trends. -Close collaboration with regional training team and any other regional support associates. -Outstanding written, verbal, and customer service skills to communicate clearly and build positive relationships with internal and external stakeholders. -Must be able to travel and incur expenses on a personal credit card with a reimbursement turnaround process that may take up to 30 days. -Exceptional project management skills to plan, execute, and track marketing initiatives within defined (and often lengthy) timelines and budgets. -Comfort with navigating, working with, and facilitating marketing-related Highmark-required platforms such as those that serve social media, resident feedback/surveys, reputation, digital advertising management, advertising, analytics, etc. Self-training as needed when updates occur. -Excellent organization and time management skills to handle multiple projects, meet deadlines, and prioritize tasks effectively. -Exceptional conceptual and creative thinking skills to develop innovative marketing approaches that set Highmark Residential apart from competitors. -Strong understanding of branding principles and the ability to ensure consistency and adherence to Highmark Residential's brand guidelines across all marketing materials and properties, ensuring that the brand image is effectively represented and maintained. -Strong skills in internet, mobile, and social media platforms, with a proven ability to use them effectively for marketing campaigns and brand promotion. -High school diploma or equivalent required. Bachelor's degree in marketing, business administration, or a related field is preferred, providing a strong foundation of knowledge and skills. -Intermediate-to-advanced knowledge of Microsoft Office Programs, particularly Excel, for data analysis, reporting, and extracting actionable insights.

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Benefits

-Medical, Dental & Vision benefits the 1 st of the month following 30 days of full-time employment -Vacation, Sick and Personal Time off available to use after 90 days -Professional Certification & Tuition reimbursement -Company-provided life insurance, short term and long term disability coverage -Paid parental leave -30% associate rent discount -10 paid holidays -Monthly bonus opportunities for all site associates -Flexible Spending accounts -401(k) eligibility after 90 days, with 4% Highmark match -Competitive pay for the market -Help you achieve your goals by continuous professional development and regular career progression sessions

About Highmark Residential

-Manages urban and suburban multifamily apartments with tailored resident services. -Provides leasing, marketing, accounting, legal, and financial analysis services to maximize asset value. -Transforms communities through capital improvements and strategic repositioning programs.

Sector Specialisms