Marketing Manager - A.B. May & KB Complete

Overview

Lead multi-branch marketing strategy to boost brand awareness, leads, and revenue.

Key Responsibilities

• digital marketing
• campaign management
• performance analytics
• brand management
• budget management
• market research

Tasks

-Collaboration with Field Personnel: Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs. -Marketing Strategy: Develop and implement comprehensive marketing strategies, including traditional and digital channels, to achieve defined branch objectives. -Digital Marketing Expertise: Showcase expertise in digital marketing, including LSA, paid search, SEO, GBPs and aggregators to optimize online presence and reach target audiences. -Campaign Management: Plan and execute integrated marketing campaigns, incorporating traditional and digital elements. Lead agency partnerships and manage internal resources. -Performance Analytics: Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement. -Brand Management: Ensure consistent branding across all channels, maintaining a positive and impactful brand image. -Budget Management: Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum MER and ROAS. -Market Research: Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for assigned markets.

Requirements

• seo
• ppc
• data analysis
• full funnel
• bachelor's
• marketing manager

What You Bring

-Working knowledge of digital channels, including LSA, PPC, SEO, GBP and website management. Multi-location marketing is preferred. -Analytical mindset with the ability to interpret financial and marketing data and proactively use the data to achieve established MER and campaign ROAS. -Experience planning and optimizing full funnel marketing budgets. You will be responsible for developing each location’s annual marketing plan, with monthly and weekly adjustments based on location objectives, campaign performance and outcomes of tests. -Proven experience as a Marketing Manager with expertise in full funnel marketing, including brand awareness, digital lead gen and community engagement. -Bachelor's degree in Marketing, Business, or a related field. A master's degree is a plus. -Excellent communication and interpersonal skills. Ability to effectively work across field personnel, internal marketing departments and external partners.

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About Apex Service Partners

-Founded with a mission to provide high-quality, essential services to a broad range of industries. -Apex Service Partners has grown into a key player in industries like industrial, energy, and infrastructure. -The company specializes in offering tailored solutions that address complex operational challenges. -With a focus on reliability and safety, Apex handles large-scale projects in sectors requiring technical expertise. -Apex has developed a strong track record of successfully completing projects in both urban and rural environments. -They have been recognized for their ability to manage and deliver specialized services across multiple sectors. -Typical projects include managing infrastructure installations, energy solutions, and commercial services.

Sector Specialisms