Digital Marketing and Communications Specialist

Overview

Create and manage digital marketing & communications to promote renewable energy initiatives.

Key Responsibilities

• seo
• content creation
• social media
• campaign management
• analytics
• online ads

Tasks

-Oversee website updates and SEO optimization to enhance visibility for renewable energy content and project pages. -Ensure all content aligns with the company’s tone, brand standards, and messaging priorities. -Support communication efforts for events, webinars, and community outreach related to renewable energy education and sustainability. -Collaborate with media partners, industry associations, and public relations agencies to promote company visibility. -Develop visuals and multimedia (graphics, infographics, videos) that support project promotion and brand awareness. -Monitor social media trends, industry news, and competitor activity to inform content strategy. -Assist with internal communications to ensure employees are informed and aligned with the company’s goals and initiatives. -Brand Stewardship: Ensures consistent and authentic representation of the company’s mission and values. -Grow audience engagement and build brand advocacy through consistent and authentic storytelling. -Manage social media presence across LinkedIn, X (Twitter), Facebook, Instagram, and emerging platforms. -Create compelling written and visual content that communicates the company’s sustainability mission, project milestones, and industry leadership. -Partner with internal teams (Project Development, HR, and Operations) to highlight employee stories, company culture, and corporate responsibility initiatives. -Coordinate email marketing and CRM campaigns to nurture client and stakeholder relationships. -Monitor and analyze campaign performance using analytics tools; prepare performance reports with insights and recommendations. -Write and edit content for web pages, press releases, blogs, newsletters, and social media posts. -Develop and implement digital marketing campaigns to promote renewable energy projects, services, and initiatives. -Manage online advertising (Google Ads, LinkedIn, social platforms) to drive awareness, engagement, and lead generation.

Requirements

• bachelor’s
• digital marketing
• google analytics
• hubspot
• seo/sem
• excel

What You Bring

-Strong written and verbal communication skills, with the ability to craft clear and compelling messages for diverse audiences -Bachelor’s degree in Marketing, Communications, Public Relations, Environmental Studies, or a related field. -Ability to work effectively and maintain flexibility in a fast-paced environment, prioritize tasks, and meet deadlines -Proven success managing digital marketing campaigns, content calendars, and social media platforms. -Proficiency with digital tools such as Google Analytics, Google Ads, HubSpot (or similar CRM/automation tools), and social media management platforms. -In lieu of bachelor's degree, high school diploma/GED AND five (5) years or more years of related work experience -Purpose-Driven Storytelling: Communicates complex energy topics with clarity and impact. -Proficiency with Excel, PowerPoint, and other Microsoft Office tools. -Strong writing and editing skills, with the ability to translate technical or industry content into accessible, engaging messages. -Familiarity with SEO/SEM strategies, website CMS (e.g., WordPress), and design tools (Canva, Adobe Creative Suite). -Travel: up to 25% -Bachelor’s degree in communications, public relations, marketing, policy, or related field AND one (1) year or more of related work experience -Three (3) or more years of experience in digital marketing, corporate communications, or brand management — experience in the energy, sustainability, or environmental sector preferred. -Analytical mindset with the ability to interpret data and measure communication effectiveness. -Collaboration: Works effectively across teams and with external partners. -Excellent interpersonal skills and the ability to collaborate with cross-functional teams

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Benefits

-This position is based in our Charlotte NC corporate office. Relocation assistance may be available for well-qualified candidates to support a smooth transition to the area.

About Deriva Energy

-Born in 2023 when Brookfield acquired and rebranded Duke Energy’s renewables arm, Deriva Energy emerged as a fresh‑faced champion in clean power. -Its roots trace to 2007, growing from early-stage wind farms to grid‑scale projects spanning 16 states. -Today it steers greenfield development, acquisitions, and 24/7 operations & maintenance for utility-scale renewables. -Typical ventures include wind, solar, and storage sites like Spanish Peaks Solar and Wildflower Solar. -Its reach spans innovative structures: off‑site renewables, VPPAs, financing deals and REC arrangements.

Sector Specialisms

Visa Sponsorship

-applicants must be authorized to work for any employer in the u.s. -the company cannot sponsor or take over sponsorship of an employment visa.