Placement Student - Product Marketing

Overview

Support product marketing research and strategy for European aftermarket.

Key Responsibilities

• product requirements
• product strategy
• market research
• global alignment
• opportunity analysis
• pricing strategy

Tasks

-Define product requirements and specifications to launch internal programs in accordance with customer needs and product roadmap. -Develop and present product strategy and product roadmap. -Research the European aftermarket to identify key competitors, potential suppliers. -Ensure alignment of the global product plans. -Identify product line needs, products ranges, market drove features and differentiators. -Evaluate market size, market shares and size the opportunities for Meritor or Euclid branded product lines. -Propose product selling proposition including price positioning.

Requirements

• ms office
• it skills
• degree
• communication
• methodical
• project management

What You Bring

-In this role, you will be needing to use a lot of your methodical skills, research skills, attention to detail and good communication skills (written & verbal) -MS office and IT skills are essential in this role. -Working towards Degree in Product Development and/or Marketing, Product Management or Business Studies. -Ability to manage multiple projects.

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About Cummins Europe

-The company has 17 manufacturing sites across Europe, establishing itself as a leading power solutions provider. -Engineers and manufactures advanced diesel, gas, and electric engines, power generation systems, and drivetrains for global markets. -Specializes in powering buses, trucks, marine vessels, and military vehicles, exemplified by projects from Darlington to Krakow. -Operates a unique European test facility in Darlington that develops fuel-agnostic powertrains, including hydrogen-capable combustion engines. -Delivers expertise across industrial, transport, marine, mining, energy, and defence sectors, offering both new builds and remanufactured power solutions.

Sector Specialisms