Digital Content Development Lead

Overview

Lead creation and management of image/video content for digital marketing

Key Responsibilities

• video production
• image editing
• content scheduling
• performance analytics
• asset management
• creative direction

Tasks

-Oversee the end-to-end production of video and image assets — from storyboarding and scripting to filming, editing, and post-production. -Maintain a strong and consistent digital presence by managing content calendars, scheduling posts, and engaging audiences across social media and owned platforms. -Monitor and report on visual content performance using analytics tools, providing insights and recommendations for continuous improvement. -Develop and execute visual content strategies aligned with marketing objectives, editorial calendars, and brand messaging. -Stay up to date with emerging trends in photography, video production, and digital content innovation to ensure best-in-class output -Support live event coverage and adapt visual content for multiple formats — including short-form, long-form, and live video content such as reels and stories. -Manage visual production workflows and maintain digital asset libraries, ensuring content is well-organised and easily accessible. -Collaborate with internal teams to ensure visual content supports and enhances campaign goals across all channels. -Coordinate with external photographers, videographers, and agencies where required for large-scale or specialist productions. -Lead creative direction for photoshoots, video production, and multimedia campaigns.

Requirements

• adobe suite
• motion graphics
• video editing
• bachelor's
• analytics
• storytelling

What You Bring

-Minimum 3 years' experience creating, producing, and editing image and video content for digital marketing or social media. -Proven success collaborating with external production partners or creative agencies. -Experience with animation, motion graphics, or advanced photographic techniques. -Excellent communication and creative storytelling skills with strong attention to detail. -Proven ability to work independently while collaborating effectively within cross-functional teams. -Proficiency in industry-standard tools such as Adobe Creative Suite (Premiere Pro, Photoshop, After Effects), Final Cut Pro, or equivalent. -Bachelor's degree in media production, visual arts, marketing, communications, or related field. -Experience using analytics tools to track content performance and inform creative decisions. -Strong portfolio demonstrating a range of multimedia projects and storytelling approaches. -Strong organisational and project management skills, capable of meeting deadlines and managing multiple priorities. -Wellbeing tools and resources -Understanding of content optimisation, digital distribution, SEO fundamentals, and audience engagement strategies.

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Benefits

-Group personal pension plan -Enhanced family-friendly leave -Health cash plan -Cycle to work scheme -Employee assistance programme (EAP) -25 days annual leave (rising to 30 days) -Hybrid/remote working -Life assurance -Interest-free season ticket loan -Private medical insurance (after 2 years' service) -Employee recognition and referral schemes -Employee retail and gym discounts -Portfolio showcasing impactful video projects and social campaigns that delivered measurable engagement. -Holiday buying scheme

About Infopro Digital

-Began with a mission to deliver targeted information and software to professional communities. -Headquartered in Gentilly, France, it operates in 18 countries with teams on five continents. -Offers a broad portfolio: SaaS platforms, technical databases, digital tools, lead-generation services, and specialist trade shows. -Professional expertise spans five sectors: construction/public sector, automotive, risk & insurance, industry, and distribution. -Typical projects include publishing media, building compliance databases, automotive solutions, and running global industry events.

Sector Specialisms