Channel Marketing Specialist - HVAC

Overview

Drive channel marketing strategy and partner growth for HVAC solutions.

Key Responsibilities

• strategic collaboration
• event management
• mdf management
• npi support
• partner enablement
• performance analytics

Tasks

-Strategic Collaboration: Partner with cross-functional teams to shape channel strategies that align with business growth objectives and customer engagement goals -Event Management: Organize partner events, webinars to drive engagement and product knowledge -Design and implement communications program to drive channel partner engagement -Manage MDF (Market Development Funds) and ensure strategic use across partner initiatives Customer Voice (VOC): Support regional VOC planning and execution. -Develop annual product marketing plan that will deliver 1% of incremental revenue -Thought Leadership: Promote technology leadership and thought leadership through continuous social media strategies and PR efforts. Identifying regional opportunities including case wins, awards categories, regional trends, and challenges as potential subject matter. -Integrated Marketing Campaigns: Implement marketing campaigns to enhance brand reputation and generate leads. Drive and manage market awareness of technology leadership and thought leadership topics through “always on” continuous social media strategy and PR channels. -New Product Introductions (NPI): Support NPI projects providing partners have access to sales enablement and marketing assets -Build strong relationships with key channel partners and act as their marketing advocate -Develop and implement channel marketing programs tailored to HVAC partners to drive partner growth, creating high impact marketing toolkits, sales enablement materials to support partner success -Monitor channel performance and ROI; optimize campaigns based on data-driven insights

Requirements

• project management
• english
• bachelor's
• customer focus
• european language
• travel

What You Bring

-Willingness to travel for events, projects and research. -Proven ability to manage projects effectively, meeting deadlines and budgets. -Fluency in English. -Comfortable in evolving organizational structures. -Bachelor’s degree in marketing, communications, business, or related field. -Capability to thrive in a high-growth, evolving organization. -Strong customer orientation and expectation management. -Fluency in an additional European language. -Ability to navigate and communicate within a matrix-managed structure.

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Benefits

-Competitive salary -Comprehensive benefits package including 401K, medical, dental, and vision care -On the job/cross training opportunities -Paid vacation/holidays/sick time

About Johnson Controls

-Pioneered the electric thermostat, launching the building controls industry. -Evolved into a global leader in smart building systems through over a century of innovation. -Typical projects range from HVAC installations to integrated smart systems in hospitals, airports, stadiums, and data centers using their OpenBlue digital platform. -Expertise covers HVAC, fire detection and suppression, security systems, energy management, and facility services. -Earned LEED Platinum certification for its North American headquarters and supplied smart systems to landmarks like Burj Khalifa and Taipei 101.

Sector Specialisms