Marketing Manager

Overview

Lead marketing initiatives for luxury home builder, driving leads via digital and offline campaigns.

Key Responsibilities

• campaign management
• content creation
• social media
• email campaigns
• direct mail
• data analysis

Tasks

-Campaign Management - Develop and execute integrated marketing campaigns that reflect the company’s luxury positioning and core values, driving engaged leads. -Participates in content creation, including social media posts, print material, email newsletters, videos, and marketing collateral. -Social Media – Develop and manage a content strategy that reflects the company’s luxury brand, oversee posting and engagement, and track performance to grow awareness and generate qualified leads. -Website and Email – Support website content and updates to ensure an elegant, user-friendly experience that showcases homes for sale. Create email campaigns to drive site traffic and engagement. -Collaboration & Reporting – Partner with sales, brokerage partner, and leadership teams to align messaging, manage campaigns, and create demand for our homes. -Identifies new channels or tactics to expand audience reach and drive engagement. Implements test-and-control marketing to always be learning. -Direct Mail – Plan and execute high-quality direct mail campaigns for land acquisition efforts, managing creative development, vendor coordination, audience targeting, and campaign analysis. -Models and reinforces actions and behaviors consistent with the MN Custom Homes’ values, mission, and culture. -Drives data analysis. Analyzes campaign performance metrics and generate actionable insights to refine strategies.

Requirements

• bachelor’s
• 6+ years
• ms office
• hubspot
• google analytics
• social media

What You Bring

-Must be able to work in the HQ office five days a week, Monday – Friday, core business hours of 8 hours on workdays, within the time frame of 8 am – 5 pm. -Occasional local travel within the Bellevue and Eastside region. -Exceptional organizational skills and the ability to manage multiple deadlines and priorities effectively. Clear and professional communication skills, both written and verbal. -Experience working for a homebuilder is a plus. -Experience in offline channels such as OOH, events, and print ads is a plus. -Experience in driving qualified traffic and leads through marketing campaigns, both online and offline. Experience in direct mail highly recommended. -Proficiency in MS Office Suite. -Possesses a growth mindset, innovative thinking, and collaborative spirit. -6+ years of B2C marketing experience. Experience in ecommerce/digital marketing a plus. -Experience driving social media strategy and execution. Ability to reflect brand in posts, plus drive growth in followers and engagement. -This position requires frequent use of a computer, including keyboard functions and visual acuity of 20 inches or fewer on a daily basis. -Bachelor’s degree required. -Marketing campaign management experience; this includes campaign design, creative testing, ROI analysis, and optimizations. -Strong analytical and problem-solving skills with the ability to interpret data and provide actionable insights. Strong understanding of data analysis and marketing performance metrics such as CTR, ROI, CPA, LTV, and more. -Proficiency with marketing tools such as HubSpot, WordPress, Canva, Google Analytics, Asana, Survey Monkey, SalesForce, and others is a strong plus. -Experience in digital marketing channels such as Google AdWords, Meta, LinkedIn, SEO, geofencing, and display advertising.

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Benefits

-Lifestyle reimbursement account -Free onsite parking -Critical illness insurance -Paid medical and family leave -20 days of PTO & 9 holidays -Complimentary snacks & beverages -100% employer-paid life insurance -401(K) with generous company match, no vesting schedule, and access to professional financial advisors -100% covered employee premiums for medical and dental self-coverage -Company paid events -100 % employer-paid long term disability insurance -New iPhone for your personal and business use

About Mn Custom Homes

-Redefined infill development by transforming older homes into standout modern residences in core Eastside neighborhoods. -Specializes in luxury residential construction, blending custom craftsmanship with streamlined spec-home efficiencies. -Portfolio includes move-in-ready spec homes to fully personalized builds, featuring innovative design, SmartHome tech, stone focal points, and green features like solar and EV charging. -Notable for community impact, repeatedly voted 'Best Home Builder' locally, and recognized as a leader in delivering distinctive, enduring homes.

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