Specialist, Digital Channels & Communities (External Comms Dept.)
Adnoc Group
Diversified Abu Dhabi‑owned energy group operating across the oil, gas, refining, trading and petrochemicals value chain.
Lead digital community growth, craft content, run campaigns, and analyze results.
11 days ago ago
Junior (1-3 years), Intermediate (4-7 years)
Full Time
Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates
Office Full-Time
Company Size
65,000 Employees
Service Specialisms
Oil and Gas Exploration
Petroleum Refining
Natural Gas Production
Energy Trading
Logistics
Engineering
Drilling Services
Offshore Services
Sector Specialisms
Natural Gas
Residential
Commercial
Industrial
Fuel Distribution
Convenience Stores
Oil and Gas Exploration
Offshore Oil and Gas
Role
Description
market research
community management
content creation
campaign management
analytics reporting
collaboration
Market Research: Conduct research on industry trends, competitor strategies, and audience needs to inform content creation and identify new opportunities for growth.
Community Management & Engagement: Build, manage, and scale active communities across platforms like social media (Twitter/X, Facebook, LinkedIn, Instagram), forums, and brand-owned community hubs. This includes fostering healthy discussions, responding to inquiries in a timely manner, and ensuring a positive and respectful environment.
Content Creation & Communication: Develop and curate engaging digital content, including text posts, articles, images, and videos, that aligns with brand messaging and campaign objectives. Ensure a consistent brand voice across all channels.
Events & Programs: Organize and manage virtual events, contests, and ambassador programs to boost interaction and empower community advocates.
Campaign Management: Plan, execute, and monitor digital marketing campaigns across channels such as email marketing, social media, and search engine optimization (SEO)/Search Engine Marketing (SEM).
Analytics & Reporting: Track and analyze performance metrics using tools like Google Analytics and social media insights to measure the success (ROI and KPIs) of campaigns and community engagement efforts. Provide actionable insights and recommendations for optimization.
Cross-functional Collaboration: Work closely with internal teams (e.g., marketing, product, customer support, sales) to ensure cohesive messaging and gather community feedback to inform product development and strategy.
Requirements
google analytics
hootsuite
mailchimp
hubspot
figma
creativity
Experience: Proven experience (typically 2-5+ years) in social media management, online community management, or digital marketing.
Soft Skills: Creativity, empathy, attention to detail, strong organizational and project management skills, and the ability to work collaboratively in a fast-paced environment.
Technical Skills: Proficiency in social media platforms and digital marketing tools (e.g., Google Analytics, Hootsuite, Mailchimp, HubSpot, Figma or Canva for design). Basic knowledge of SEO principles, HTML/CSS, and web analytics is often a plus.
Communication: Strong written and verbal communication skills, with the ability to craft compelling and user-friendly content.
Analytical Mindset: Strong analytical and problem-solving skills, with a data-driven approach to decision-making.